Visual communication and styling to me is the opportunity that offers the freedom and creative license to give a garment or product depth, life and connectivity, whether it be captured in a still frame image or captured with more free-flowing emotion through a video. This is where I feel most alive and creative. Having a background in fashion design and product development, coupled with my visual creativity, gave me the opportune platform to transfer this skillset across to styling as it played to my strengths. Combining these two components together with getting into the fashion industry early on in my career, through developing commercial ranges gave me the drive to pursue this career path.
I'm now actively looking to expand my reach, opportunities and avenues where I can collaborate in visual and creative storytelling that can fully utilise my talents. My goal is to work in tandem with more creative companies with multiple brands and products, who have the creative license to draw a customer in and to feel part of the story and therefore creating a relatable bond between them and the garment or product.
I am a fashion stylist with experience in both Ecommerce and editorial. I feel most passionate when working on editorial pieces and pulling looks. I have lots of unique experience as my background from product development has given me a great understanding of contact and fabric bases, which has shown proven success in the Ecommerce work I have done.
My ongoing aim is to work with brands and product that have strong workable and sustainable principles and ethics, as I believe a drastic change in the fashion industry towards these objectives is not only the hot topic today, but the only way to correct the fast-fashion, customer-led lifestyle we have traditionally had in the past.
This can only be achieved from within and by rectifying the systemic behavioural and currently accepted traits consumers have towards garments and products. The evolution of the industry is inevitable and must happen considering the fashion industry's participation in the effects of global warming.
Projects credited in
- CatrionaA beauty editorial shot on both film and digital with a wonderful team. Makeup: Augustina Valiaugaitė/ @makeupbyaugustina Hair: Sandra Hahnel @sandrahahnel Model: Catriona Frean @ Next / @catrionafrean Stylist: Siobhan Jenkins / @shevstyled Retouch: Ian Vincent / @studioresolve Lighting: Evelina Gumileva / @evagumileva Photo Assist: Karen Lizethe Hunter/ @framesbyhunter Studio: Pixel Studios / @pixelstudioslondon
Work history
Stylist
London, United KingdomFreelance
E-com styling, Mainly flat lay across different product categories.
Showroom AssistantAllSaints
London, United KingdomPart Time
Assisting on all aspects of the planning and set up of our showroom for the brand design and Wholesale markets.
Supporting camera work during virtual appointments, assisting with the styling of our models and tracking and managing product samples in and out of the showroom.
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Skills
- Garment Construction
- Style Direction
- Styling Shoots
- Personal Shopping
- Personal Styling
- Creative
- Creative Concepts
- Textile Development
- Analytical Eye
Education
D
D
Degree in Fashion and Textile Design - 3 yearsDUT
Durban, South Africa
Subjects included:
Pattern making
Creative design
2+3 dimensional design
sewing
CAD
Drawing and illustrations
Textiles
Business studies
Theory of clothing
Design studies