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Siobhan McDonagh

Marketing Director

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About me

Passionate about storytelling, listening and content driven marketing, specifically in digital (everyone speaks internet right?), here's an overview of my skills so far: - Digital communications, including social media - Global strategic planning - Integrated brand strategy - Brand repositioning/launch projects - Content development - Stakeholder management - Project management - Media Planning - Retail, Wholesale and eCommerce marketing


  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Brand Management
  • Marketing Strategy
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Digital Social Media Strategy

Work history


Marketing Director

Mar 2014
  • Click to edit position descriptionLeading the full 360 communications strategy and execution both in the UK and globally for the newest addition to the Grazia International Network, My varied role includes strategy, growth marketing, PR, SEO, PPC, affiliates, content, social media, email marketing and media buying.


Marketing Manager Digital & Retail


May 2012 - May 2014
  • Click to edit position descriptionJoining up on and offline comms and sales, my varied role here includes digital brand work; social media; digital advertising and partnerships as well as retail marketing strategy and tactical retail opportunities in the UK. Digital and retail marketing lead for the UK & Ireland at this international lingerie brand. Working with the offline and global teams to drive brand repositioning, including London Fashion Week sponsorship, as well as all digital marketing and activity in owned stores in the UK. My role here included brand strategy; social media; digital advertising; eCommerce; CRM; SEO; SEA; blogger outreach; digital content production; managing the marketing for etailer accounts, such as Figleaves and Net-A-Porter as well as retail marketing for all UK stores.




Mar 2012 - Jun 2012
  • Click to edit position descriptionI had the pleasure of working with an array of FMCG clients on retained as well as campaign work during my time at Dare. I also had experience on working on pitches during my short time at this highly creative digital and ATL agency. Experience of being client-facing, working with creative, tech and R&I teams to deliver projects, such as the successful YouTube channel and localised social media platform, Street Club, for client B&Q (see link below).


Marketing Executive

Ted Baker

Mar 2010 - Mar 2012
  • Click to edit position descriptionWorking within the Brand Communications department as an in-house creative team for this British premium lifestyle brand. Experience within retail, brand marketing, CRM, social media, special projects, working with photographers and videographers as well as event planning and management. Experience of working within US, Asian, Australasian territories as well as within the UK and with licensee and wholesale partners.


Online Assistant

Beyond the Valley

Sep 2009 - Jun 2010
  • Assisting with marketing and implementing marketing and creative strategies for the Beyond the Valley label and website.



BA(Hons) Fashion Promotion: Journalism

University of the Arts, London

Aug 2006 - Apr 2009
  • London College of Fashion Journalism degree: • Modules included Journalism, Fashion, Styling, Graphics and Cultural Studies • Advanced skills in Adobe Photoshop (including retouching), InDesign, Illustrator and Dreamweaver • Two month work placement at Pedestrian, online magazine in Sydney • Year representative for academic year 2007 - 2008



Marketing Excellence / Customer Orientation

  • Winning the team global award for marketing excellence within the Triumph business


Adobe Creative Suite: Dreamweaver, refresher course


  • Pitman Training refresher course for design and coding of websites and emails.


Microsoft Office: Excel advanced course


  • Pitman Training comprehensive advance training course for formulas and formatting of Microsoft Office, Excel.