The Dots
The Dots
Log in
Join
Join now for free
Siobhan McDonagh

Siobhan McDonagh

Marketing DirectorAmsterdam, Netherlands
+ Info

25

Connections
Pip Jamieson
Denise Chippindale
Studio Micallef
Siobhan McDonagh

Siobhan McDonagh

Marketing DirectorAmsterdam, Netherlands
Professions
  • Marketer
  • Brand Strategist
  • Digital Marketing Director
LevelSenior
About me
Passionate about storytelling, listening and content driven marketing, specifically in digital (everyone speaks internet right?), here's an overview of my skills so far: - Digital communications, including social media - Global strategic planning - Integrated brand strategy - Brand repositioning/launch projects - Content development - Stakeholder management - Project management - Media Planning - Retail, Wholesale and eCommerce marketing
PostsProjectsExperienceTeam
Projects
  • Triumph Women in Making: 2013
    Triumph Women in Making: 2013Inspired by women: their femininity, creativity, strength and passion, this season we champion fantastic women ‘makers’ across a variety of creative disciplines via the ‘Supporting Women in Making’ platform. Showcasing their craft within Maison Triumph by retailing their best collections, taking part in the ‘Women in Making’ gallery and offering workshops to the public. Each maker will also have the chance to win a £10,000 bursary from Triumph to further their business and a year’s worth of m
  • Triumph Women in Making: 2014
    Triumph Women in Making: 2014Strategy, design & development for the digital activation of Triumph UK - Women in Making 2014. Following a competitive pitch process we worked closely with Triumph UK to develop an exciting online activation for their 2014 Women in Making campaign. The platform, built on Drupal 7, allows users to create a profile to showcase their skills, and compete against other entrants for user votes. Voting is completed via Twitter or Facebook authentication for validation and to help spread the message of the campaign throughout the makers social circles. The user that receives the most votes will be picked to head through into the shortlist to be judged by the makers collective and will be in with a chance to win £10,000 to fund the development of their creative business.
Work history
    Adidas Group logo
    Adidas Group logo
    Director Digital Content ActivationAdidas Group
    Amsterdam, NetherlandsFull Time
    I
    I
    Head of Strategy & CommunicatonsIMA MediaMonks
     - Amsterdam, NetherlandsFull Time
+ Show more
Skills
  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Brand Management
  • Marketing Strategy
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Digital Social Media Strategy
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    BA(Hons) Fashion Promotion: JournalismUniversity of The Arts London (UAL)
     - London, United Kingdom
    • Modules included Journalism, Fashion, Styling, Graphics and Cultural Studies • Advanced skills in Adobe Photoshop (including retouching), InDesign, Illustrator and Dreamweaver • Two month work placement at Pedestrian, online magazine in Sydney • Year representative for academic year 2007 - 2008
Awards
    T
    T
    Marketing Excellence / Customer OrientationTriumph International
    Winning the team global award for marketing excellence within the Triumph business
    P
    P
    Adobe Creative Suite: Dreamweaver, refresher coursePitman Training College
    Pitman Training refresher course for design and coding of websites and emails.
+ Show more