Founded in 2020 by Siofra McComb (!K7, The Other Hand, and AIM board-member) and the senior management of Motive Unknown, Positive Subversion is a project management and consultancy company with a specialist understanding of the international music industry. We pride ourselves in having a nuanced sense of the individual needs of each label, and with a firm knowledge of innovation in digital marketing we can help devise overall strategies specific to the artists and labels in our care.
We have worked with internationally renowned labels such as Innovative Leisure, Mass Appeal, !K7, and on campaigns for artists such as Run The Jewels, DJ Shadow, BADBADNOTGOOD, Peggy Gou, Nick Waterhouse, and more.