Sione is a hands-on design leader with a strategic mind and a collaborative mentality with 20+ years of experience in (retail) branding and design. She combines solid creative thinking with a natural ability to lead and organise, always ensuring creative output is on strategy, on brand and creatively sound at every stage of the process. Her open communication style and approachable nature builds strong relationships with the team and clients. Sione wants to contribute to a more inclusive creative industry and co-founded Women Unltd. A platform that supports, inspires and empowers creative women in Birmingham, and she mentors students from underrepresented social groups at Birmingham City University.
Co-creator of Unfiltered Podcast series for women in the creative industries by Women Unltd. and We Are Outspoken. On Spotify and iTunes.
Projects credited in
- UnfilteredUnfiltered is the honest truth about being a woman in the creative and marketing industries. After realising that we’re pretty tired of the same old sexist sh*t, ‘Women Unltd’ and ‘we are Outspoken’ have joined forces, bringing in expert guests to share experiences, solutions and hot tips. In our first podcast titled 'Money Money Money' we discuss pay-gap issues, negotiating skills and other 'money chat' that women usually shy away from. The podcast is available on Apple itunes https://podcas
Work history
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Senior creativeSelf Employed
Solihull, United KingdomFreelance
Extensive and broad subject knowledge, result driven
20+ years of experience in (retail) branding and design on the client and agency-side
Strategic mind and a can-do collaborative mentality
Good communicator, with pragmatic collaborative approach
Adaptable and motivated team player and independent worker
Natural ability to lead, organise, plan and improvise
Can work on location and remotely, has a car
Develops effective creative strategy & concept development
Ensures efficient roll-out of campaigns and in-store communication
Creates impactful communication strategy and hierarchy across customer journey touchpoints
Has proven track record developing impactful and relevant brand and product stories
Creates solid design solutions rooted in consumer insights and creative/business strategy resulting in increasing consumer engagement and brand awareness
Visual Identity, brand concept & development, packaging design, in-store communication,
retail branding, event promotion, book design
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Creative DirectorTheMightyShed
- Birmingham, United KingdomFull Time
Defining creative direction and overseeing concept development & implementation across all touchpoints, achieving exponential growth in target audience engagement and brand awareness. Managing multiple stakeholders, leading team of designers and artworkers, of which 3 direct reports. Committed to increasing design quality and developing the team’s creative skills in a nurturing environment.
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Skills
- Creative Direction
- Art Direction
- Design Strategy
- Conceptual Design
- Packaging Design
- Communication Design
- Graphic Design
- Creative Management
- Retail Design
- Branding Design
Education
Master of ArtsRoyal College of Art
- London, United Kingdom
Master of Arts Degree Graphic Design and Visual Communications.
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Bachelor of Arts (BA) ABK Minerva
- Groningen, Netherlands
Bachelor of Art Degree Graphic Design. Including student exchanges to: AR.CO Studio in Lisbon, Portugal and University of Plymouth in Exeter, England.
Awards
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JudgeDMA Awards
Best Customer Journey category.