About me

- A content creator with 8 years of experience in the media and property industry. - Passionate about forging connections between commercial brands and customers through innovative and meaningful storytelling. - Enthusiastically pursuing part-time and freelance opportunities in marketing and branding in London, with plans to explore full-time positions after the latter half of 2024.

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Work history

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Deputy Manager of Content & CreativeK11 Concept
Dec 2020 - Jul 2023Shanghai, ChinaFull Time
- Defined strategies, conducted research, and formulated innovative concepts for key campaigns. - Oversaw a wide range of content across various channels and formats, including store signage, CRM and editorial features. - Collaborated with designers and freelance contributors to generate content for K11's social media. - Produced and host K11’s podcast the「艺游未尽TALK 11」, which was awarded Top New Shows in 2021 by Apple Podcast China.
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Senior EditorHaohaozhu
Jul 2017 - Jul 2020Beijing, ChinaFull Time
Haohaozhu is a leading online platform for home remodeling and design in China with millions of users. - Created content focusing on design ideas, home tours, and lifestyle. - Acted as the chief editor of Haohaozhu’s magazine, interviewed influencers and creatives, wrote and shot feature articles. - Attended design events (i.e. Salone del Mobile, IKEA Democratic Design Day, etc.) as a correspondent and brought the latest design trends to Chinese audiences

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Skills

• Content Copywriting
• Content Creation
• Content Research
• Branding Ideas

Education

MA Graphic Branding and IdentityLondon College of Communication, UAL
Sep 2023London, United Kingdom