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Smiljka Dimitrijevic

Chief Marketing Officer

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About me

I am a visionary marketing executive with 10 years’ experience in strategy, brand creation and multi-channel marketing. Working in organisations of various sizes and geographies, I have successfully taken new products to market, and restructured, repositioned and rebranded established products to deliver strong, long-term growth. My success lies in putting the customer at the heart and aligning their needs with commercial goals. I am currently the Chief Marketing Officer of an ambitious and fast-growing start up spanning the property, investment and events industries. Since October 2014, I have led the company rebrand; developed a digital marketing strategy and analytics; designed and delivered a fully responsive, transactional website; identified and led implementation of a CRM system to facilitate marketing and management of 800 rooms across multiple properties; established social and traditional media strategies to extend brand reach from hundreds to millions; and forged relationships with complementary consumer brands to establish added benefits for our members. I seek to be challenged and inspired by the weird and wonderful – it’s the spice to life. My passion lies in building brands that simplify the little things in life and have a positive impact on the big ones.


  • Advertising
  • Digital Media
  • Events
  • Brand Management
  • Direct Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Budgeting Forecasting
  • Consumer Insights
  • SEO and Analytics

Work history


Chief Marketing Officer

The Collective

Sep 2014
  • I lead the marketing strategy for The Collective, bringing consistency and focus for the brand while helping support and drive the rapid growth of the business. My achievements include: • Led company rebrand including new logo, tone of voice, assets & roll-out strategy • Design and delivery of a fully responsive and optimised for search transactional website leading to 200% increase in site traffic over 3 months • Development of a successful digital marketing strategy and analytics • Research, mapping and wireframe design for our client-facing app • Research and storyboarding of a 1.5min animation to visualise new ‘living’ product, build emotional brand connection and boost shareability • Secured partnerships with complementary consumer-facing brands including Uber, ZipJet, EatFirst, LoveSpace and Mama Group • Built relationships with influential bloggers including NY’s LifeEdited • Devised a street art project to generate coverage, build rapport with the community, boost brand awareness and create buzz on social media • Identified suitable CRM software and led the implementation process • Press Coverage in Evening Standard, CNN, Architect’s Journal and Forbes


Head of Marketing

Stylus Media Group

Sep 2012 - Sep 2014
  • I oversaw the global marketing and communications strategy for Stylus Media Group and associated businesses. The company was launched in 2010 and boasts over 300 clients including JWT, Cartier, BMW, Sephora, Adidas, Marriott Hotels and Unilever. My responsibilities included: • Business & marketing strategy and monthly reporting to the Board • New business launch against a strong market leader (WGSN) • Growing brand awareness through PR and partnerships • Organisation of twice-yearly client events in London and New York • Active training, management and leadership of the team Achievements include: • 37% YOY revenue growth • Increased traffic to the site by 12% using social media alone • Increased client retention rate by 13% YOY • Successfully repositioned the brand from an inspiration resource to an innovation advisory within 9 months • PR coverage in NBC, Bloomberg, FT, The Guardian, South China Morning Post


Senior Marketing Manager


Jan 2010 - Sep 2012
  • Responsible for marketing i2i Events Group exhibitions and festivals within the UK and internationally including Cannes Lions Advertising Festival, World Architecture Festival and the environment portfolio. My achievements included:: • Increasing The Energy Event visitor numbers by 89% (yr 1) and 66% (yr 2) with 5% increase in budget • Delivering 250% above target by bringing an audience of 7,000 to the launch of The Renewables event • Decreasing the cost per visitor by 43%


Digital Marketing Executive


Jan 2009 - Dec 2009
  • Broadened LIFT’s online marketing and communications strategy including coordinating a new website build, setting up referral marketing relationships and managing social media. The role included: • Building communities through experiential marketing • Project managing daily content provision and interconnectivity of LIFT’s social media accounts: blog, twitter, Facebook, flickr, YouTube & MySpace • Creating a content map for the new website incorporating archive material (spanning 10yrs), artist and participant blogs and user experiences • Building a communications plan internally and externally with staff, audience and partners, ensuring cross-promotional opportunities were maximised and leveraged


Sponsorship & Marketing Manager

RTRFM 92.1

Jan 2006 - Dec 2008
  • Secured sponsorship for the station and managed the RTRFM (Arts Radio) brand through digital, print, event, radio and partnerships. Role included: • Creating an integrated multi-channel communications plan • Organising 12 music events per year, each run by 150 volunteers • Building new and existing relationships with sponsors, partners and artists • Tracking marketing performance through web analytics & audience surveys • Managing online CMS using DreamWeaver and InDesign Achievements include: • Broadened audience base through university partnerships, increased sponsorship revenue from arts organisations and agencies by 25%.


PR & Marketing Officer

Australian Pavilion Operations World Japan

Jan 2005 - Dec 2005
  • Managed a team of 8 visitor experience staff working on a 6 month $35 million Australian Government project. Role included PR and Marketing activity across national and international TV and radio and provision of a multilingual experience of Australian Pavilion to 3.5 million visitors and international dignitaries.




Chartered Institute of Marketing

May 2012 - Jun 2012
  • - Brand Management; - Market Sizing & Customer Acquisition; - Customer Engagement & Retention


Marketing Events Management

Deakin University

Jan 2008 - May 2011
  • GPA 80% (1st) Modules: - Online Marketing; - Business Law; - Financial Reporting and Analysis; - Project Management; HR Management; - Arts Management; - Sponsorship & Fundraising


BA (japanese

University of Western Australia

Jan 1998 - Jul 2001
  • GPA 75% (2:1)



Marketing Innovation Award (Winner), Emap


UK Best Trade Show Marketing Manager (Finalist), Exhibition News Awards