About me
I am a visionary marketing executive with 10 years’ experience in strategy, brand creation and multi-channel marketing. Working in organisations of various sizes and geographies, I have successfully taken new products to market, and restructured, repositioned and rebranded established products to deliver strong, long-term growth. My success lies in putting the customer at the heart and aligning their needs with commercial goals.
I am currently the Chief Marketing Officer of an ambitious and fast-growing start up spanning the property, investment and events industries. Since October 2014, I have led the company rebrand; developed a digital marketing strategy and analytics; designed and delivered a fully responsive, transactional website; identified and led implementation of a CRM system to facilitate marketing and management of 800 rooms across multiple properties; established social and traditional media strategies to extend brand reach from hundreds to millions; and forged relationships with complementary consumer brands to establish added benefits for our members.
I seek to be challenged and inspired by the weird and wonderful – it’s the spice to life. My passion lies in building brands that simplify the little things in life and have a positive impact on the big ones.
Work history
Chief Marketing OfficerThe Collective
I lead the marketing strategy for The Collective, bringing consistency and focus for the brand while helping support and drive the rapid growth of the business. My achievements include:
• Led company rebrand including new logo, tone of voice, assets & roll-out strategy
• Design and delivery of a fully responsive and optimised for search transactional website leading to 200% increase in site traffic over 3 months
• Development of a successful digital marketing strategy and analytics
• Research, mapping and wireframe design for our client-facing app
• Research and storyboarding of a 1.5min animation to visualise new ‘living’ product, build emotional brand connection and boost shareability
• Secured partnerships with complementary consumer-facing brands including Uber, ZipJet, EatFirst, LoveSpace and Mama Group
• Built relationships with influential bloggers including NY’s LifeEdited
• Devised a street art project to generate coverage, build rapport with the community, boost brand awareness and create buzz on social media
• Identified suitable CRM software and led the implementation process
• Press Coverage in Evening Standard, CNN, Architect’s Journal and Forbes
Head of MarketingStylus
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I oversaw the global marketing and communications strategy for Stylus Media Group and associated businesses. The company was launched in 2010 and boasts over 300 clients including JWT, Cartier, BMW, Sephora, Adidas, Marriott Hotels and Unilever. My responsibilities included:
• Business & marketing strategy and monthly reporting to the Board
• New business launch against a strong market leader (WGSN)
• Growing brand awareness through PR and partnerships
• Organisation of twice-yearly client events in London and New York
• Active training, management and leadership of the team
Achievements include:
• 37% YOY revenue growth
• Increased traffic to the site by 12% using social media alone
• Increased client retention rate by 13% YOY
• Successfully repositioned the brand from an inspiration resource to an innovation advisory within 9 months
• PR coverage in NBC, Bloomberg, FT, The Guardian, South China Morning Post
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Skills
- Advertising
- Digital Media
- Events
- Brand Management
- Direct Marketing
- Marketing Strategy
- Social Media Marketing
- Budgeting Forecasting
- Consumer Insights
- SEO and Analytics
Education
Certificate
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- Brand Management;
- Market Sizing & Customer Acquisition;
- Customer Engagement & Retention
Marketing Events Management
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GPA 80% (1st)
Modules:
- Online Marketing;
- Business Law;
- Financial Reporting and Analysis;
- Project Management; HR Management;
- Arts Management;
- Sponsorship & Fundraising
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Awards
Marketing Innovation Award (Winner), Emap
UK Best Trade Show Marketing Manager (Finalist), Exhibition News Awards