Diseñadora Gráfica UX-UI y Artista Plástica con experiencia en diseño de plataformas y metodologías ágiles como Scrum, tomando como framework el Design Thinking para generar soluciones óptimas en el proceso de transformación digital, aplicando UI High standards para desarrollar interfaces consistentes, eficientes, fáciles de explorar y usar. Manejo herramientas como Figma, Miro, Suite Adobe. Profesional enfocada en resultados, receptiva, con capacidad de comunicación asertiva y persuasiva.
Mi objetivo principal es crear desde una visión empática e incluyente del diseño, rompiendo brechas tecnológicas y generando una experiencia amigable, eficiente y fluida, entendiendo la investigación de usuario como el principal impulsor de una organización.
Work history
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User experience designerAura
- ColombiaFreelance
Responsibilities
1. Design the corporate image, image manual and manage the business model design
2. Support in the structuring of the Project, creative laboratories and use strategic design tools.
3. Develop advertising campaigns, manage content and guidelines.
Achievements
1. Support in the structuring of the project, using strategic design tools and participation in the creation of the business model, image and corporate image manual.
2. Successful management of product design and design of effective scripts to sell and explain the products.
3. Reach 12.2 thousand followers on Instagram, content management and guidelines to maintain the visual coherence of the brand.
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UX-UI LeadOctansDigitalServices
- ColombiaFull Time
Responsibilities
1. Research and understand end-user needs and preferences through UX research and interviews to inform product and service design.
2. Design attractive, functional interfaces based on UI principles, following high quality standards to ensure an exceptional user experience.
3. Collaborate closely with cross-functional teams, including development and product, to implement effective design solutions, constantly gathering and applying user feedback to improve the user experience.
Achievements
1. Designed and developed a 100% digital user experience for the credit application, analysis, approval and disbursement process, simplifying the flow and improving the efficiency of the process. This impacted the credit approval time from 24 hours to 5 minutes.
2. Designed a private investor platform with a visually appealing and user-friendly interface, streamlining investment processes and providing a seamless experience. In addition, I supported the creation of an investment simulator with 3 investment models, providing users with an interactive tool to evaluate and select the investment strategy best suited to their needs and goals.
3. Performed a complete redesign of the Octans Digital Services brand, creating a coherent and attractive visual identity that conveyed the company's values. I used the design thinking process for the redesign of the Octans Digital Services website, improving usability and user experience through the creation of an intuitive and user-friendly interface.
4. As ux writin co-created the content of the website, generating a friendly and user-friendly language.
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Skills
- UX Design
- UI Design
- Leadership
- User Research
- Scrum
- Desing Thinking