I am a creative, strategic, and data-driven Social Media Marketing specialist with proficiencies across many channels, from influencer marketing to organic social media & content strategy, copywriting & art direction, email marketing and, event production. I'm passionate about building impactful brand stories and building rewarding communities by crafting forward-thinking, elevated campaigns and experiences that thrive on digital channels and authentically capture what really moves us in our day-to-day lives.
Work history
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PROJECT MANAGERCannibinoid Water
- New York, United StatesFreelance
+ Managed the NY Cannabinoid Water release partnering with The Surf Lodge Montauk and four top fitness influencers over a four-day interactive event.
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SOCIAL MEDIA MANAGER, INFLUENCER MARKETING MANAGER, PROJECT MANAGER AND LEAD OF BRAND PARTNERSHIPSHero Traveler
- New York, United StatesFull Time
+ Lead and managed all aspects of the company’s social media strategy in order to increase app awareness, improve marketing efforts and increase app downloads.
+ Developed and executed influencer marketing strategies and creative campaigns for the company with brands including Jeep, HP, Amex, Greek Tourism Board, Converse, Owens Corning, Elite Daily, Bustle, Projects Abroad, and Uptown Magazine.
+ Identified and built relationships with prominent influencers and thought leaders.
+ Managed social media marketing campaigns and day-to-day activities including developing relevant content topics to reach the company’s target audience. Created, curated, and managed all published content (images, video, written and audio)
+ Managed internal and external teams in order to execute campaigns on given timelines as well as strictly managing influencer deliverables.
+ Researched relevant industry experts, competitors, target audience and users. Brainstormed new, creative approaches to influencer campaigns and kept abreast of emerging trends, technologies, and influencers
+ Liaised with the marketing team to create and coordinate marketing strategies that work across different channels including successful video series ‘Through Our Lens’ with Kay Vanhuisseling.
+ Acted as editor and content curator for web and in-app.
+ Worked with team to grow company's Instagram organically from 900 to 52,000 in six months
+ Worked with team to grow Hero Traveler app downloads/in-app users from 0 to 15,000 in six months.
+ Single-handedly managed over 100 contributors and influencers.
+Worked with the team to manage quarterly budgets.
+ Show more
Skills
- Indesign
- Content
- Content Curation
- Social Media
- Social Media Marketing
- Influencer Marketing
- Influencer Management
- Project Management
- Event Curation
- Event Coordination
Education
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Bachelor of Arts (BA) Baruch College CUNY
- New York, United States