sofia simou

Freelance Event Producer

  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProducer - Event Producer - Project Manager


About me

I have over seven years experience working in the advertising, communications and events management sector and my main focus always remains on achieving client satisfaction at every given opportunity. My experience working as an Event/ Project Manager for numerous different companies has allowed me to develop my logistical planning skills and I feel confident when it comes to formulating and executing strategies that will maximise results and lead the way in brand development. Renowned for my personable approach to dealing with clients from all different nationalities and calibres, I am also known to work efficiently in fast-paced environments where the art of preparation and organisation always pays off. I believe that all client requirements should be met in a timely fashion and to achieve high working standards in the workplace; I often find it is important to start with the team. As a manager, I understand the importance of team motivation and my experience with other reputable firms has taught me how to manage company accounts efficiently and lucratively by planning for, and organising all areas relevant to the development and execution of new and existing projects. My managerial experience to date has enabled me to learn effective means of co-ordinating multiple projects simultaneously, communicating with all internal and external departments to ensure targets are met and deadlines reached, manage the successful delivery of projects/campaigns, control budgets and in addition, I have developed outstanding organisational and administrative skills. Research and analysis is vital for keeping up-to-date with industry trends and market positioning and in my most recent role, I successfully managed and developed the music partnership with Ministry of Sound, organised and implemented a Winston workshop for one of the client’ biggest markets and developed engagement activation ideas for global toolkits, covering all channels. Often described as a dedicated and approachable team player; I am used to meeting targets and securing deals whilst building an excellent rapport with all clients and as a result, client loyalty becomes inevitable.

Locked Pro Plan feature


  • Advertising
  • Events
  • Marketing PR
  • Client Services
  • Project Management

Work history


Event Producer

Matthew Clark

May 2017 - Jul 2017
  • Freelance
  • Planned and delivered the on-trade Boutique Beers and Ciders event at the British Summer Time VIP Garden, Hyde Park, with over 700 customers and 200 exhibitors. Key Responsibilities: • Event planning and delivery • Budget management • Procurement and liaison with external suppliers • Event layout • Partnerships management • Onsite management: set up, live and break down of the event • Draught lines installation management • Bars planning • Live music management • Props sourcing


Event Producer

Matthew Clark

Dec 2016 - Apr 2017
  • Freelance
  • Produced the 'The Drinks Emporium', Matthew Clark's annual tasting event in London; a Victorian Circus themed event for up to 1300 customers and 400 suppliers as well as the 'Uncovered' regional tasting events in Manchester, Bristol and Edinburgh for up to 1000 customers and 300 suppliers per region. Key responsibilities: • Developed, managed and delivered the event plan of all four tasting events • Developed the creative concept and sourced the props for the wine, spirits, beers and softs categories for the London flagship and regional events • Worked with key internal stakeholder groups such as Regional Sales & Marketing Planning Managers, Product teams, Design teams and Regional Managing Directors to ensure their objectives are being hit • Key contact for venues, AV, props houses (Theme Traders), caterers, bars production (Peppermint) • Developed sponsorship opportunities to provide income for the event • Managed budgets and maintained timelines and priorities • Managed set up, on the day and de-rig of all the events


Account Manager & Project Manager


Apr 2015 - Apr 2016
  • Full Time


Assistant Producer

Superglue Agency

Apr 2014 - Mar 2015
  • Freelance


Freelance Project Coordinator

Future Shorts Film Festival/secret Cinema

Nov 2013 - Nov 2014
  • Freelance


Junior Account Executive


Sep 2010 - May 2012
  • Full Time


Account Manager

Grey Advertising

Sep 2007 - Aug 2010
  • Full Time