Sofia Theiakouli is a vibrant, community-minded individual, passionate about yoga, art, film, music, travel and all things creative, and driven by the values of authenticity, inclusivity and collaboration.
An Athens native, Sofia embarked on an international journey, earning her BA in ‘Communications, Culture and Media’ from Coventry University. Her decade-long tenure in the UK was marked by diverse roles in digital marketing, events management and well-being practices such as yoga and meditation, cultivating a holistic approach to wellness, self-improvement and human connection.
After returning to Athens, enriched with cross-cultural experiences and a multifaceted skill set, Sofia continues to play a key role in bringing communities together, producing organic content that matters, nurturing partnerships that support growth and coordinating projects and events.
Projects
Work history
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Content & Community ManagerArtit
Athens, GreeceFull Time
Created copy and visuals • Boosted community engagement • Drove platform growth, collaborations and artist sign-ups • Led outreach and communication for EU initiatives • Represented the organisation at events • Curated Turning the Tide (https://www.turning-thetide.com/); an international Art x Climate project • Optimised UX design and navigation • Developed brand identity and communication standards.
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Content Production & Localisation SpecialistWelcome Pickups
- Athens, GreeceFull Time
Revised content strategy & oversaw brand voice & message consistency • Conducted strategic SEO keyword research & implementation (a hrefs, SEMrush) to boost visibility, traffic and CVR • Ensured timely delivery within budget • Reviewed, edited and published new content • Produced social media visuals & copy • Recruited, onboarded and managed a team of copywriters • Analytics • Localisation.
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Skills
- Marketing
- Social Media
- Communication
- Radio
- Events Planning
- Social Engagement
- Website Content
- Project Management
- Social Media Marketing
- Yoga Teacher
Education
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Yoga Teacher Training (200hr)Yoga Union
- Indonesia
200h yoga teacher training in Vinyasa, with an introduction to Yin and yoga Nidra.
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C
BA(Hons) Media, Culture and CommunicationsCoventry University
- Coventry, United Kingdom
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