About me
I am currently in my third year studying BA (HONS) Fashion Business and Promotion at Birmingham City University. During the last few years, I have focused a lot of my time on creativity, fashion and lifestyle.
Work history
StylistAllSaints
Birmingham, United KingdomFull Time
Ensuring each customer is personally greeted and assisted within the concession
Confidently providing expert knowledge on AllSaints products and styling combinations
Working productively within the team to ensure growth in sales
Upholding store visual merchandising standards
Event Assistant
- Birmingham, United KingdomFreelance
Supported both the Director and Event Manager for the smooth running of a large scale event.
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Skills
- Adobe Create Suite
- Microsoft Office
- Graphic Design
Education
BA (Hons) Fashion Business and Promotion
- Birmingham, United Kingdom
This degree course combines both fashion and business skills.Some of the modules covered are:
Events Management - Planned and Executed a live event in order to raise money for the Charity. Worked as part of a team to ensure successful execution from start to finish, there was no budget for the event so managed a sponsorship and fundraising strategy and also managed marketing plan to promote it.
Visual Merchandising - Worked in collaboration with Selfridges to create and present a visual merchandising strategy to deepen engagement with customers. Identified market forces that will create opportunities for the retail sector and proposed CAD package of in-store and window concept for Selfridges Birmingham.
Digital Marketing, Branding and PR - Created an exciting, dynamic and innovative branding, digital marketing and PR strategy for an existing brand to raise the brand profile to attract a new customer.
The Perspectives Dissertation - Undertook a comprehensive and independent study to explore the changing mindset of millennial consumer and challenge the way brands interact with the new consumer through experiential marketing.