Work history
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UKI Platform and Technologies Marketing LeadSAP
United KingdomFull Time
I am responsible for planning, leading and executing the P&T UKI marketing strategy, delivering substantial leads and pipeline and enabling the wider and affiliated organisations. As well as advising sales driven and partner GTM strategies, and supporting marketing programmes across industries, channels and sales teams to ensure we hit the revenue and demand generation goals.
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Regional Marketing Project ManagerPTC
- United KingdomFull Time
As the UKI & Nordics IoT/AR Marketing Project Manager at PTC I was responsible for:
• Planning, leading and executing all marketing plans; integrating cross channel campaigns, using a mix of digital and strategic activities, joint partner campaigns, content marketing, and regional events to meet demand generation goals
• Creating and implementing campaigns on a regional level, working with corporate marketing teams and external agencies on messaging and comms across web, email and other channels as well as pure content driven strategies
• Working closely with partners such as MSFT and Capula on GTM strategies, leveraging joint solutions across annual marketing strategy to engage with customers in new verticals (energy, oil & gas, a&d and more). Leveraging sales, product teams and third-party medias and agencies where relevant
• Supporting the growth of the partner ecosystem and partner marketing team, via selection process of partners and onboarding new partners across regions
• Supporting sales strategic team on their 3-year growth plan, consulting on best practice and how to implement various marketing initiatives for products within core segments – being the first point of contact for marketing in NER for the wider sales and marketing teams across the globe
• Taking responsibility for budget planning, media buys, affiliate marketing proposals, customer profiling, identification and targeting and post-campaign analysis. Proposing new methods of marketing and creating regional campaigns via workshops, tailored events
• Taking ownership of ROI delivery for partner, PPC and paid social strategies and execution to build databases in respective regions, targeting, up-selling and cross-selling to existing customers using a content strategy initiative
• Collaborating with the wider global marketing and sales organisations to manage and optimize all ar eas of the lead pipeline, ensuring accurate and timely delivery of leads to multi-tiered sales and channel organisations. Also creating and endorsing regional content e.g. case studies, use case videos and interviews with relevant medias
• Liaising and aligning on regional sales leadership plans and developing stakeholder engagement across the business to ensure delivery of best-in-class campaigns. Consulting on sales and marketing initiatives and ongoing best practice models. Organising marketing materials for sales to use in customer meetings, events and workshops
• Managing and monitoring campaign results, acting where necessary to ensure marketing goals and pipeline are met
• Leading the marketing operations team to produce campaign reports and insight into the performance of ongoing activities.
• Presenting and reporting on the performance of all campaigns on a weekly and bi-weekly basis to regional sales and global sales teams.
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Skills
- Fine Art
- Photo Editing Manipulation
- Mixed Media art
- Content Creatiion
- Project Management
- Digital Marketing
- Events
- Stakeholder Management
- Growth Strategy
- Strategy Development
Education
BA Fine ArtCentral Saint Martins (UAL)
- London, United Kingdom
Awards
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Digital Marketing ProfessionalDMI