Work history
B
B
Marketing OfficerBMI Healthcare
London, United KingdomFull Time
Responsibilities:
• Establishing a national employer brand for BMI Healthcare:
- Initiated and wrote a project scope based on known business and recruitment challenges.
- Working with Director of People and Performance to establish recruitment challenges and therefore key target audience.
- Organised and attended employee discovery days with key audience groups across the UK in order to understand employee sentiment.
- Created a unique value proposition based on the discovery days.
- Presented employee sentiment and value proposition to senior leadership team in order to gain approval.
- Created a brief for internal design team to generate four creative concepts.
- Presented the four creative concepts to senior leadership team for decision.
- Written and launched an internal communications campaign based on the “Grow with us” concept.
- Project managed the pre-production, filming, production and delivery of the “Grow with us” campaign videos.
- Creation and delivery of online assets such as LinkedIn, Facebook, Glassdoor, careers website, Google paid adverts and email.
- Creation and delivery of offline assets such as job adverts, curve banner, pull up banner and brochures assets.
- Writing copy, ensuring brand is for launch of new careers site
• Managing a £2.5 million national and regional budget (head count, travel and expenses and marketing) and reporting to Head of Finance monthly:
- Head count (77 roles): forecasting and monitoring all roles including contractors and temporary workers on excel.
- Travel and expense: creating a detailed spreadsheet to include year vs year and month vs year measures on excel so that regional heads (x3) can manage spend.
- Marketing: monitoring spend monthly on excel to ensure minimize overspend and forecasting spend month vs year.
• Analysis of competitor annual and industry reports and sharing information to inform marketing planning for FY17-18 (Oct 17-Sept 18):
- Using excel to analyse the % of revenue per specialty and payor group (pay for yourself, NHS choose and book and private medical insurance).
- Interpreting industry and consumer reports such as the Mintel report and providing recommendations.
• Assessing partnership opportunities with “Big White Wall” (online mental health community) and providing recommendations – Based on my recommendations the partnership was approved.
• Assisted National Product Managers in executing campaigns (Pay for yourself & Looking after your joints).
• Reviewing Cancer Care hub and providing recommendations driven by Google Analytics.
Key achievements:
• Delivered a national employer brand for BMI Healthcare.
• As a result of my recommendation, a partnership with Big White Wall was established.
I
I
Local Area Marketing and Sponsorship CoordinatorIMB Bank
- Wollongong, AustraliaFull Time
Responsibilities:
• Develop successful marketing support plans for priority branches (44 branches) to drive new lead and member acquisitions (approx. 1,500 new members)
• Leveraged the following corporate sponsorships through online (Facebook, email, landing pages and third-party sites) and offline (event activations) marketing:
- Football South Coast and negotiated the sponsorship. As a result, I generated approx. 350 new members over a period of 4 months.
- Sunset Cinemas (4 locations): generated approx. 200 new members over a period of 2 months.
- Initiated and ran a successful marketing and PR campaign for a local charity partnership to help feed 400 families in the Illawarra ahead of Christmas 2015 by holding food collections in 14 branches. 1,500 food items were collected as a result.
Key achievement:
- Increased per annum new members to 2,000 from 1,000 within 9 months.
- Nomination for the CEO Award for Excellence at IMB Bank in December 2015.
Skills
- Value Proposition
- Creative Brief
- Employer Branding
- Brand Messaging
- Analysis and Research
- Advanced Excel
- Google Analytics
- Marketing Planning
- Asset Creation
- Budget Control