About me

I'd like to think of myself as a dynamic copywriter, editor and content specialist with over 15 years of experience in generating and managing food, travel and lifestyle content. During my time as Editor of the MICHELIN Guides, I was also in charge of press and media relations for launch and corporate events. B2B product demands involving high-level partners, creating copy and monitoring audience engagement on Social Media including all CRM channels and SEO optimisation, as well as special/promotional campaigns involving high-level partners. A creative thinker, strategic planner and motivated leader, who enjoys challenges and is globally oriented. Seeking suitable roles in the content, editorial, publishing, media, PR and/or advertising realm in London, UK. For samples of my work, please visit: https://guide.michelin.com/us/en

QuestionsProjectsExperienceTeam

• I have just moved to London from NYC & am finding it v. challenging to find suitable writer/editor roles here. Anyone else feel the same?

Work history

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Editor & Content DiretorMichelin Travel Guides
Mar 2017New York, United StatesFull Time
• Authorised and edited long-form articles, first-person essays, profiles and restaurant/hotel reviews for the MICHELIN guides • Supervised content and monitored customer engagement for Social Media, including all CRM channels and SEO optimisation • Developed a profitable, market-orientated editorial and publishing strategy for the Guides across all (print and digital) formats • Fulfilled, on an ongoing basis, B2B and B2C product demands based on client needs by working closely with suppliers • Managed budgets for staff members and freelance vendors, approving spending requests through evidence-based analyses • Copywriter and editor in charge of press/news media relations for launches and other hospitality industry-related events • Liaised between Guides and journalists in the lead up to launches and special campaigns involving high-level partners • Generated a proprietary style guide to ensure high-quality editorial standards and consistent/recognisable brand identity
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Managing EditorMichelin Travel Guides
Mar 2008New York, United StatesFull Time
• Created and edited all print and digital content for the MICHELIN guides, North America, as well as select international Guides • Generated a proprietary style guide for all content-related work to ensure high-quality editorial standards across all platforms • Collaborated with journalists and news personnel for launch events and special B2B campaigns involving high-level partners • Trained and refined skills required from staff members, keeping track of hours and expenses, to ensure the best outcome • Negotiated the implementation and delivery of contracts and NDA’s for all freelance editorial and production-related vendors • Managed press relations, media alerts and consumer inquiries on behalf of the MICHELIIN guides for North America • Developed and monitored content across Social Media, ensuring an accurate inventory for platforms, including CRM channels • Contributed on a regular basis to B2B and B2C product demands as well as new territories under consideration by the Guides

Skills

• Microsoft Office
• Adobe Suite
• CMS Management
• Project Management
• Collaborative
• Detail Orientated
• Strategic Analysis
• Copyediting

Education

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Bachelor of Arts - Double Degree - Creative Writing & EnglishColumbia University - School of the Arts
Apr 1998New York, United States
I graduated with a Bachelor of Arts - Double - in Creative Writing & English