Soon Weng Chin
Available

Soon Weng Chin

Student Birmingham, United Kingdom
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Soon Weng Chin
Available

Soon Weng Chin

Student Birmingham, United Kingdom
About me
Instagram: @_soonweng
Projects
  • KAVEH Mobile Espresso Bar
    KAVEH Mobile Espresso BarKAVEH was established on June 2017 4 Main Shareholders & most importantly 4 close friends. This concept was to offer private function events an option of having a full artisan coffee bar equiped with trained & friendly baristas. Our main agenda for this business was to expose the creativity and express it into a cup of delicious coffee. We managed to spread the brand across social media platforms such as Facebook & Instagram.
Work history
    K
    K
    Marketing AdministratorKAVEH MOBILE ESPRESSO BAR SDN.BHD.
     - Kuala Lumpur, MalaysiaFull Time
    -Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy. -Sponsoring ads on social media platforms to increase traffic and also brand awareness. - Created effective messaging using language, graphics and marketing collateral. (Logo, Business Card, Cup Stickers, Flyers, Menu, Standing Banner) -Developed partnerships with local businesses to secure third party promotions.
    B
    B
    PR AssociateBrandThink
     - Kuala Lumpur, MalaysiaInternship
    Daily Monitoring on marketing communication channels which heavily involves media and digital. Media follow ups on press releases and media launches. ​Assisted for an outfield media production event for Singapore Tourism Board. Conducted market analysis and monitored competitive activity. Collaborated with production team to coordinate advertisements and promotions.
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Skills
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Excel
  • Photography
  • Advertising PR
  • Google Analytics
  • Keyword Analysis
  • Digital Design
Education
    B
    B
    BA (Hons) Advertising, Marketing Communications and Public RelationsBirmingham City University
    Birmingham, United Kingdom
    -Evaluated the strategies used by organization in advertising campaigns and create artefacts for variety of media platforms in response to a creative advertising brief. -Achieved an understanding of the issues, problems and practices that characterize digital marketing management. -Constructed an appropriate advertising, public relation or other marketing techniques in response to a given organisational situation.
    S
    S
    Canadian Matriculation ProgrammeSunway University College
     - Kuala Lumpur, Malaysia
    Subjects: -English -Business Leadership Management Fundamentals -Mathematics of Data Management -International Business Fundamentals -Communications Technology -Financial Accounting Principles Final Avg. Grade: 84% -- A