Projects
- Dustyroad - Skincare that celebrates little daily ritualsDustyroad are dedicated to providing eco-friendly and inclusive skincare. They believe that everyone has the right to feel good in their skin, regardless of gender, skin colour or sexual orientation. They advocate for everyday self-care, that doesn’t cost the earth. Their skincare is designed to embrace diversity and differences. After all, there is no such thing as perfection.
- Boozy Booch - Get your booch onKombucha is usually known for its gut friendly bacteria and low sugar content, but it’s also possible to brew it with some naturally occurring alcohol – if you know how. Boozy Booch needed a colourful and vibrant package design that would set them apart form the other “health centred” kombuchas that customers were used to seeing.
- Everyday Vegan - A cook book for future generationsMost vegans never get to have a nice book full of recipes that have been handed down from their grandmas, to their mums, and on to them. That’s where Everyday vegan comes in – a fun and accessible introduction to vegan cooking. It’s full of family favourites with a vegan twist. It’s designed to introduce new vegans to making vegan versions of familiar recipes, they love and they can keep making for generations.
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Work history
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Freelance DesignerSophiadesigns.co
London, United KingdomFreelance
I create freelance brand identity and illustrations for small businesses and social media clients. My favourite areas to work in are beauty, food and culture. I love to use design to tells stories and reach new people.
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Product DesignerTrade Me Limited
- Wellington, New ZealandFull Time
In my role at Trade Me I took charge of everything design related on the Trade Me Jobs app. Trade Me is the largest online auctioning site operating in New Zealand. The app helps users to create an online portfolio and find their dream job. The role of a product designer there saw me leading iteration sessions with my team, ideating on potential solutions and testing them out with high level street testing and in depth user testing. This role also encompassed producing pixel perfect designs, illustrations and animations for the Trade Me Jobs app.
Skills
- Digital Design
- Illustration
- Web Design
- UI Design
- Product Design
- Digital Online Design
- Packaging Design
- Editorial Illustration
- Book Illustration
Education
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Bachelor of Design (visual CommunicationCollege of Creative Arts, Massey University
Wellington, New Zealand