About me

I'm a versatile junior content and copywriter with broad experience across online media and fashion retail. A first-class Linguistics grad from the University of Edinburgh, I was the editor of viral student news site The Tab Edinburgh and a runner-up in the 2017 Vogue Talent Contest.

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Work history

Junior CopywriterHarrods
Nov 2020London, United KingdomFull Time
Junior eCommerce CopywriterMatalan
Sep 2019 - Nov 2020Liverpool, United KingdomFull Time
- Completed 50 plus daily product descriptions across the womenswear, menswear, childrenswear and homeware departments to tight deadlines, working to push stock onto site at an unprecedented rate. - Took ownership of the online review response strategy, working with the customer service, buying and QA teams to monitor and respond to customer reviews daily. - Created SEO-friendly PLP content and researched product naming conventions to drive Google rankings through keywords, keeping copy top quality and on-brand. - Worked with the marketing department to adapt on-site copy including static pages and product descriptions to meet the new tone of voice following the Real Life Ready company re-brand.

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Skills

• Copywriting
• Sub-editing
• Writing
• Web Content
• Journalism
• Digital Journalism

Education

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MA (Hons) Linguistics & English LanguageUniversity of Edinburgh
Sep 2015 - May 2019Edinburgh, United Kingdom
I graduated from the University of Edinburgh with a first class degree in Linguistics & English Language. With a specialism in sociolinguistics and sociophonetics, my dissertation looked at the previously unstudied topic of the specific accent features of 'third culture kids' in Luxembourg's international school system. In 2019, my linguistic analysis of ITV's very own Lorraine Kelly was also published in Edinburgh's undergraduate sociolinguistics journal, Lifespans & Styles.