Sophia Panych

Sophia Panych

Beauty Writer, Content Strategist, Brand ConsultantLondon, United Kingdom
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Sophia Panych

Sophia Panych

Beauty Writer, Content Strategist, Brand ConsultantLondon, United Kingdom
About me
I am a beauty writer, editor, and content strategist with 14 years of experience working in print and digital, in both the US and UK markets, and across both publishing and e-commerce, the latter of which has provided me with unique insight into how to create successful and impactful content for both platforms. Developing effective digital editorial strategies and ideating conversation- starting stories are my specialties, as is my knowledge of and connections within the beauty industry — from the hairstylists and makeup artists working with top celebrities and the plastic surgeons testing out ground- breaking treatments, to the brand founders in New York, London, Paris, and Los Angeles.
Work history
    Farfetch logo
    Farfetch logo
    Head of Beauty ContentFarfetch
     - London, United KingdomFull Time
    POPSUGAR UK logo
    POPSUGAR UK logo
    Content DirectorPOPSUGAR UK
     - London, United KingdomFull Time
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Education
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    Bachelor of Arts (BA) New York University
     - New York, United States