Projects
- MBA Dissertation | Analysis of TikTok Marketing in the Music IndustryI spent the last term of my MBA graduate program working on my self-led dissertation project. I chose the topic surrounding music marketing and the breakthrough of TikTok as a social platform. I have a passion for music and brought in my knowledge and learnings from my MBA course to analyse the importance of social media and user led promotion.
Work history
Brand Executive - Foreign TravelTrainline
London, United KingdomFull Time
As the Brand Executive of Foreign Travel at Trainline, I am currently overseeing the brand partnership with Real Betis Balompié, a prominent football club based in Sevilla, Spain. This partnership is designed to enhance brand awareness and consideration within the Spanish market. Collaborating closely with external agencies, we develop activations and brand assets while launching campaigns that focus on increasing brand visibility. I manage coordination with these agencies to ensure the effective execution of creative projects and marketing strategies. In addition, I assist in creating media assets tailored for the US market, providing key insights that inform our approach and enhance our outreach. Ensuring brand consistency is essential, and I confirm that all content and campaigns align with brand guidelines while resonating effectively with our target audience.
Editorial Production AssistantTrainline
- London, United KingdomFull Time
As Editorial Production Assistant at Trainline, I played a vital role in the content creation and publication process, focusing on content marketing and integration. As a team, we developed a content strategy for the editorial blog that enhanced audience engagement and brand awareness. Our content was targeted towards the American inbound audience to inform and educate on train travel through Europe. I monitored performance of our editorial content using Google Analytics and Google Search Console, refining strategies based on data insights. My key roles involved implementing SEO tactics, press communications, and CRM integration to improve search visibility and customer engagement. I initiated the Trainline Pinterest page with a focus on promoting our editorial blog content in external social channels. By establishing key content pillars, I strategically assessed which types of content would resonate with our desired audiences. This targeted approach enabled us to curate visually appealing and relevant pins that enhanced brand visibility and drove engagement among travelers seeking valuable insights and inspiration for their journeys. As a result, we achieved 140K impressions and over 200 outbound clicks by the end of July.
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Skills
- Content Management
- SEO Content
- Marketing Analytics
- Communication Skills
- Stakeholder Management
- Project Management
- Content Creation
- Digital Marketing
- Campagin Management
- Marketing Copywriting