I am a versatile, innovative and creative individual, with an upbeat and bubbly personality that people best know me for, and I absolutely love what I do! I have over 11 years of content management experience with skills encompassing Video Production, Advertising, Production Management and Talent Management. I have proven that I can bring value to a business through strategic, engaging and informative content across a range of platforms.
https://sophieascott.dunked.com (password: sophie2307)
Work history
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Head of Production - Video ContentBetsson Group
London, United KingdomFull Time
- I have devised and planned all video content across our websites, social media, and our nightly TV broadcasts on Channel 5 and ITV
- Succeeded in creatively leading the content and design teams from concept to delivery to produce cohesive and effective campaigns
- Enhanced and managed several relationships with external production companies and ad agencies
- Consulted on production of TV adverts and out-of-home advertising. This could include: initial ideas and development, casting, managing delivery, managing rough cut and compliance sign off
- Deeply monitored trends in advertising, to ensure an impactful campaign is delivered based on current consumer habits
- Worked closely with the Customer Insight Analyst to measure campaign success. Adapted and evolved future content pieces based on analysis findings
- In this role I have doubled the video content year on year through strong planning and skilled execution
Skills
- Line Producer
- Video Production
- Live Broadcast
- Talent Management
- Budget Management
- Advertising
- Creative Concepting
- Creative Leadership