BA Hons, Fashion Marketing and Management Graduate (1st Class)
Managing the 360 marketing activity for all exclusive and key product capsules as well as all new brands launching across MatchesFashion.com. Liaising with key teams across the business to ensure strategic alignment. Providing analysis through detailed reporting and in-depth feedback with measurable actions to drive revenue. Skills Gained: Adobe Analytics’s, Micro-strategy, Sales-force, Hybris CMS, Strategic Planning, Customer Driven Actions, Advanced Excel, Chairing Cross Company Meetings, Presenting, Reporting, Visual Merchandising.
Working with the photographic producers at Dazed and Another Magazine as well as the photographic director of Dazed Media. Skills Gained: Optioning, budget management, photography research, pitch presentations, photo shoot organisation, on set management, schedule organisation, assisting with the Dazed production process.
Assisting the NOWNESS Social Media Editor and Editorial team. Skills Gained: Taking responsibility for all social media scheduling across NOWNESS’ active social media platforms. Assisting with Another Magazine social media scheduling, transcription, personal research projects for Jefferson Hack, Basic video editing and subtitle creation.
Archive Organisation: Assisting James Hyman and Tory Turk with organising The Hyman Archive. (Weekly or Fortnightly basis) Skills Gained: Research, Archiving, Gaining knowledge of global publications while working at the biggest magazine archive globally Production Assistant: Delada S/S 18 Campaign (Britt Lloyd) Skills Gained: Managed on-set production for the shoot, also assisted with lighting throughout the duration of the shoot Production Assistant: Pan and the Dream commissioned editorial shoot. (Nick Knight, Yvonne Gold, Mattie White) Skills Gained: Managed entire on-set production for the shoot.
Assisting on Nick Knight’s photo-shoots. Photo-shoots include: V Magazine Couture (Katy England, Lisa Eldridge, Malcom Edwards) Tino Kamal - London Kings Music Video (Simon Foxton) Gareth Pugh (Val Garland, John Vial) Adidas - David Beckham football boot campaign Chaos 69 - Infamy (Charlotte Roberts, Martin Cullen) V Magazine - Kylie Jenner, Sheer (Lisa Eldridge, Anna Trevelyan, Martin Cullen) Bvlgari Jewellery Campaign (Lisa Eldridge, Charlotte Roberts, Martin Cullen) Gareth Pugh S/S18 Collection Fashion Film (Wayne McGregor)
Jan 2017 – Jul 2017 Employment Duration7 mos LocationLondon, United Kingdom Working alongside Lou Stoppard and the editorial team. Skills Gained: Social Media posting on twitter , Blogging, Research, Transcription, Partaking in the Louis Vuitton A/W 17 student panel discussion, organising archive content, gaining knowledge of designers, networking within industry, exhibition openings, including the 'Moving Kate' exhibition centred around Kate Moss, organising/ assisting with interviews. Interviews include In Fashion’s with Jamie Hawkesworth, Peter Lindbergh, Anna Sui, Mark Lebon, In Cameras with Wolfgang Tillmans and Travis Scott.
Showroom Assistant Company NameModus Dates EmployedMay 2016 – Dec 2016 Employment Duration8 mos LocationLondon, United Kingdom - Showroom intern, assisting Collection Coordinators and Account Executive with their brands. Including; Calvin Klein, Bally, Etro, Gant, Hobbs, Galvan, G-Star, J S Lee, Toast and more. Company and Brand photographer for Galvan RS17 collection launch, Skills Gained: Fashion GPS, Photography, Sending/Returning Samples, Mail Outs, Blogger Gifting, Call Backs, Problem Solving , Visual Merchandising
Assisting with the launch of DiversityNOW! (affiliated with i-D magazine), Content Curation and Blogging. Skills Gained: Branding, Research, Blogging, Administration, Social Media Marketing, Presentation preperation for Trustee Meeting.
Dates EmployedJun 2014 – Jan 2017 Employment Duration2 yrs 8 mos LocationLondon, United Kingdom - Working alongside the events team at London Fashion Week, London Collections Men, and Large Scale Events for five seasons. For brands like Roksanda, Christopher Shannon, Nasir Mazhar, ELLE Magazine, L’Oreal, Fashion East, Saville Row, Grace Wales Bonner, Sibling, Ximon Lee, Cotweiller, Lou Dalton, Aquascutum and more. Skills Gained: Organisation, Team work, Events Planning, Backstage Preperation, Communication, Styling, Set Design.
Gained a first class honours on the award winning (BA Hons) Fashion Management and Marketing course. The course covered in detail; marketing, pr, advertising, buying, trend forecasting, visual merchandising and more