About me

A strategic, creative marketeer working with the bold to solve brand and business problems. A thinker, maker and doer with impact and lasting value. Working to define and articulate what brands are really about, bringing this to life in the right ways for the brand and their audience. *** With over a decade of luxury and lifestyle branding experience, working alongside some incredible brands. Sophie delivers a truly strategic and conceptual thought process, shrewd commercial understanding, along with a pedigree of exceptional management professionalism. Quick to deliver, Sophie can plug into your already-very-busy structure; an extension of your core leadership team.

QuestionsProjectsExperienceTeam

• We are looking for a Social Media Pro to join our growing team across property + lifestyle accounts...
• Looking for a full-time social media + content creator (manager level) to join our small team based in London - luxury brand experience key!
• A freelance savvy social media whizz to manage social channels for new pizza restaurant with huge ambition. Managing Instagram + Facebook.

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Projects

• 5

  Watson & GabbWatson & Gabb requested a sharp, luxury online presence to showcase their panels and surfaces in all of their intricate details. S+O were brought on to completely rebuild the Watson & Gabb website to showcase their impressive offering and a strategy that encouraged users to stay on each page of the site for longer. Watson & Gabb wanted S+O to create a high-end luxury website with the ability to add content and new products easily. While making a very functional, robust site S+Omade sure ther
• 2

  K11 ARTUS, Luxury Residences, Hong KongLaunch - September 2019 Designed by award-winning British interior designer and entrepreneur Fiona Barratt-Campbell and her studio Fiona Barratt Interiors, Penthouse 1 offers a spectacular yet comfortable home away from home. Every aspect of this penthouse residence has been designed to feel both luxurious and homely, utilising handcrafted artisanal materials in a culturally-conscious design. I created a bespoke campaign to bring the brand story to life, engage with consumers and inspire the m
• The Studio, VictoriaIn 2017 'The Studio, Victoria' was launched in collaboration with Fiona Barratt Interiors. A bespoke space delivering the extraordinary. Offered to the events and creative industries; a new, exciting and unusual space in central London. Building from scratch extensive connections with luxury suppliers including chef, restaurateur, food writer, TV presenter, mentor & Michelin starred chef Adam Byatt, Grand Cuisine, Ondine, Gaggenau, Bang & Olufsen, Moriarty Events etc. dedicated to helping crea

Work history

Creator + Co-FounderAARX & Co.
Jun 2021London, United KingdomFull Time
Marketing DirectorThe Craft Irish Whiskey Co.
Nov 2020 - Jan 2022London, United KingdomFreelance

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Skills

• Event Management
• Content Curation
• Branding
• Crisis Management
• Social Communications
• Social Content Strategy
• Website Content
• Branding Strategy
• Marketing Consulting
• Marketing Collateral

Education

BA Marketing CommunicationsUniversity of Leeds
Sep 2004Leeds, United Kingdom