About me
I have over 30 years design experience with at least 20 of these years as Design Director or Head of Design for various global brands such as Vivienne Westwood, Calvin Klein, Ghost H&M and Karen Millen.
I am a design consultant working with various clients on refreshing existing brands or analysing the market & creating new brand identities to take opportunities within niche or uncrowded markets - House of Fraser, Fly 53, Wall, Primark and LPP group in Poland are previous clients.
I have experience across all levels of the womenswear market, I am knowledgeable, versatile and analytical with design direction. I am a skilled identifier and communicator of product trends, a colour and print specialist, a creative design director and forecaster, an intuitive thinker and a creative and commercial designer.
I am an experienced and strategic range builder with a wealth of experience working with buying teams. I am able to develop garments from design conception to finished product as well as visualise creative campaigns.
Work history
Design DirectorCalvin Klein
- New York, United StatesFull Time
I was interviewed by Calvin Klein himself and employed on the day of interview. I joined CK JEANS in NYC to design and create an identifiable collection reflecting the Calvin Klein design ethic with a youthful, edgy, sexy and modern look to recapture the Junior Market in the USA.
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Head of DesignMiss Selfridge
- London, United KingdomFull Time
I joined Miss Selfridge to translate and produce on-trend collections for a fashion forward and youthful consumer where timing of emerging trend is crucial to catch and maximise sales.
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Skills
- Creative Direction
- Range Building
- Fashion
- Trend Forecasting
- Trend Analysis