Work history
B
B
Product Marketing AssistantBlinds 2go
Nottingham, United KingdomFull Time
• Generated compelling copy for website, blog, email marketing, and traditional channels to drive customer engagement and sales.
• Played a key role in the development and successful launch of new product ranges, including SKU selection, naming, and creating persuasive product descriptions within strict timelines.
• Utilized project management tools (Jira, Trello) to create and manage critical paths for product launches, ensuring timely delivery and efficient workflow.
• Conducted comprehensive reporting using Google Analytics and Mailchimp to analyze campaign and channel performance, presenting insights in quarterly reports to internal stakeholders.
• Optimized email marketing strategies through A/B and multivariate testing, resulting in a notable increase in open rates from 17% to 24%.
• Cultivated strong relationships with internal and external international stakeholders to drive collaboration and deliver successful projects and strategies.
• Successfully coordinated multi-day conferences for international stakeholders and organized impactful press events for collection launches.
• Developed SMS marketing strategies using Attentive.
M
M
PR AssistantMonks Squared
- London, United KingdomFull Time
• Created engaging content such as press releases, media relations content, newsletters, and blogs for both internal and external stakeholders.
• Managed social media platforms (Facebook, Instagram, LinkedIn, Pinterest) by developing and implementing effective strategies, creating visually appealing content with Canva, scheduling posts through Hootsuite, and providing monthly KPI reports.
• Established strong relationships with clients, journalists, and influencers to effectively support stakeholder relations.
• Oversaw the management of PR materials, including press samples and image databases using Pressloft and Dropbox.
• Handled general administration tasks such as calendar creation, media list compilation, and coverage tracking.
• Conducted industry research on trends, media coverage, and influencer vetting.
• Assisted in brainstorming creative PR activities, branding initiatives, and identifying unique story angles.
• Responsible for managing website content and updates.
+ Show more
Skills
- Copywriting
- Content
- Email Marketing
- Google Analytics
- Mail Chimp
- Hootsuite
- Canva
- Facebook Advertising
- Campaign Coordination