Sophie Edmonds

Sophie Edmonds

Producer & Account DirectorLondon, United Kingdom
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Sophie Edmonds

Sophie Edmonds

Producer & Account DirectorLondon, United Kingdom
About me
I take great pride in translating challenging briefs and brilliant ideas of all shapes and sizes into a reality that clients and the rest of the world love. With a mix of creative problem-solving, a strong commercial awareness and a background in television, I’ve produced and led great teams to deliver quality integrated campaigns featuring branded film, social media and public relations components for major global clients. This experience is informed by a Bachelor of Commerce from the University of Sydney (Marketing & International Business Strategy) during which I worked in brand consulting and media planning at Mindshare, Clear M&C Saatchi and Ogilvy. Comfortable working with tight time frames and budgets between £20K-1M, handling projects internationally and domestically, and creative problem-solving from big picture strategy down to minute details on location. Always looking to expand horizons in a fast-paced and collaborative team environment.
Work history
    Parable logo
    Parable logo
    Producer & Account DirectorParable
    London, United KingdomFull Time
    Flexing to the needs of each brief as a hybrid Producer and Account Director across Parable's branded portfolio, reporting directly to the CEO and leading a brilliant multi-disciplinary team of staff and freelancers through projects of £15K-£750K. I’ve been responsible for creative insight, budgeting, client relations and overall management of my projects; working within branded content, documentary, social media and public relations. It’s been a varied ride, from producing an original song performed by SAP employees in lockdown all over the world, to documentary filming on the ground in disaster-stricken Porac in the Phillippines, to creating and managing a content platform and social media channels in the purpose-driven space, to media relations campaigns landing clients in broadcast news. My focus has been SAP after a conversation about a one-off 3 min video became our largest recurring integrated account, leading our teams to deliver campaigns across their purpose driven communications, internal employee communications and executive PR.
    M
    M
    Producer & Account ManagerMany Makers
     - London, United KingdomFull Time
    Producer of branded content for a roster of clients across creative, production, post, distribution, social and analysis. Clients included Sky, RBS, LNER, Sipsmith Gin and Plum.
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Skills
  • Production Management
  • Production
  • TV Production
  • Pre Production
  • Multi-platform Content
  • Event Organisation
  • Client Correspondence
  • Extreme Sports
  • Coordinating Teams
  • Budget Management