Work history
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Art Director, inhouse creative productionYoko London
London, United KingdomFull Time
I currently art direct and shoot all the creative media for Yoko London for their marketing and social media channels. Since I joined we have gained over 43.000 followers organically on Instagram and this has increased traffic to their website and supported sales at international shows. Our followers are very engaged and interact with the posts, driving traffic to our website. I have been managing the modernisation of the brand and bringing consistency to it's advertising and overall brand messaging. I am now developing a photographic style for the brand and an extensive archive of model images and videos of products for marketing, and to share with our retail partners, along with training guides and range presentations to support sales.
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Photographer and videographerGraff
- London, United KingdomFull Time
I managed the workflow in the Graff diamonds studio, I am responsible for all video content created by Graff. I create creative imagery for Pr and social media, and for printed media, as well as high end product images and video. I help with ideas generation and props styling for the in-house magazine and social media shoots, working with the in-house production team and external photographers.
Skills
- Photography
- Advanced Retouching
- Advertising Retouching
- Product Photography
- Video
- Video Editing
- Graphic Design