Sophie Johnson Copywriter | The Dots

Sophie Johnson

CopywriterLondon, United Kingdom
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Sophie Johnson

CopywriterLondon, United Kingdom
  • YPlan
    'Be Spontaneous,' yells this cool-kid events app. I was an early hire, and starting out as UK Editor, I went on to lead as creative copywriter. YPlan was acquired by Time Out in 2016.
Projects credited in
  • Bionic. Battling the headwinds of business. (TVC).
    How do you make a business owner think about their energy, broadband and insurance? Energy, insurance and broadband isn’t the first thing on a business owners ‘to-do’ list. To make them sit up in the middle of Coronation Street you’ve got to show them you understand their pain. It often feels like they’re battling headwinds everyday, so we made it simple, honest and in-your-face. Fame: Bionic on the telly for the first time and the phones haven’t stopped ringing.
  • Proceive. Giving nature a helping hand.
    How do you convince couples not struggling to conceive, they should accept a bit of help in making it happen? Proceive has proper scientific chops, but any mention of fertility and the public thinks you’re saying they have a ‘problem’. So we were soft, but not too soft. And scientific, without saying fertility. A tight rope. The result is a category defining product and campaign. Famous. Fame: 50% increase in SKUs listed by key retailers.