Hey!
I'm a creative with a varied background in charity campaigning, digital marketing and illustration. I consider myself quite multidisciplinary and don't like to limit myself to one industry, so I'm looking for a creative role where I can utilise my creative and organisational skills.
As well as arts and culture, I'm driven by social justice, racial representation, mental health, and a desire for a more equal society. It's important that I work for an organisation that aligns with these core values.
I love connecting with other creative individuals who are keen to make a positive impact in the world!
Projects
- We Will Not Be ErasedThis MA Illustration final major project was an ode to the many generations of Black women who have been under-represented, dismissed, and erased from mainstream Western culture. It was fuelled partly by personal feelings surrounding my own racial identity, and the desire to bring Black women to the forefront. I want to make the unseen 'seen' and show these women as vulnerable, unapologetic, real, important. The project themes intertwine with my thesis, titled 'My Hair Is My Crown', which explor
Work history
Digital Marketing AssistantNew Writing North
- Newcastle upon Tyne, United KingdomFull Time
• Maintained social engagement through a variety of content and copywriting, tailored specifically to each platform and audience. Developed and implemented paid and organic campaigns, specifying budgets and demographics.
• Compiled and scheduled both external and internal news to go out to New Writing North and Durham Book Festival’s 7000+ newsletter subscribers via Campaign Monitor
• Confident at using Facebook Ad Manager, Social Media Analytics, and producing SEO-ready copy.
• Equipped in CMS systems including WordPress and SharePoint.
• Balanced demands of multiple campaigns at once with careful content scheduling and time-management.
• Analysed social media performance on a weekly basis, tracking views, impressions, engagement, reach, audience psychographics and industry trends. Presented findings to the wider team on a weekly basis.
• Designed and illustrated marketing flyers and publications using Adobe Photoshop, Illustrator, and InDesign.
• Facilitated events at Durham Book Festival, researching guest speakers prior to meeting, and assisting audience members in between setting up venues.
• Edited video content using Adobe Premiere Pro
• Generated and executed new, engaging content ideas for Facebook, Twitter and Instagram including Behind the Scenes stories, carousels, topical polls, and daily writing prompts.
• Conducted author interviews as part of the Northern Bookshelf Newsletter, publishing the articles on our website.
• Spear-headed a Black Writers project in response to BLM, highlighting Black writers based in the North of England.
• Proof-read featured articles from young writers, before publishing to the website.
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Our Minds Our Future CampaignerYouth Access
- London, United KingdomPart Time
• Responsible for informing the campaign agenda, collaborating with team members to create strategies for fundraising, campaigning, and communicating young people’s mental health needs to decision makers in power.
• Presented the campaign manifesto in a round table panel at a political party conference, gaining pledges from several MPs.
• Understanding of on-going problems within the mental health care system
• Corresponded with political pledge-takers via letter and email, encouraging them to commit to a rights-based mental health system.
• Led the campaign’s communications sub-group and implemented growth strategies to social platforms to drive awareness, increase engagement from existing consumers, and draw in new audiences.
• Translated complex political information, health statistics and government reports into clear, engaging content for young people.
• Created content which utilized strong call-to-actions, emotive case studies and friendly tone of voice.
• Collected case-studies from youth members as evidence to support the needs of campaign, compiling these into marketing material whilst adhering to data protection.
• Produced ideas used in the creation of a digital hub, an online training platform for Rights Advocates.
• Hosted an introductory workshop over Zoom, presenting the campaign progress, plans, achievements and agenda to young people, Youth Access staff and third-party organisations.
• Made contacts with external charities, media and local MPs, to gain campaign support.
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Skills
- Visual Merchandising
- Styling
- Photoshop
- Art Direction
- Illustration
- Fashion Design
- Artworking
- Media Design
- Digital art
- Print Design
Education
Illustration and Visual MediaLondon College of Communication, UAL
- London, United Kingdom
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FashionNorthumbria University
- Newcastle upon Tyne, United Kingdom
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