Sophie Lane

Brand & Communications Strategist

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Brand & Communications Strategist

About me

Previously, business lead on multiple brands within Diageo and Heineken portfolio accounts with over ten years of experience in the industry. Currently brand and communications strategist for businesses in the South Island of New Zealand. Experience delivering campaigns, brand strategy and ongoing support for clients clients across a diverse range of sectors. Experienced in leading on and delivering fully integrated marketing strategies and communications plans, forging and managing large budgets and delivering ROI. Confident in nurturing senior client relationships and managing x-agency and interdepartmental networks. Passionate about visual arts.

Skills

  • Brand Building
  • Advertising Campaigns
  • 360 Campaigns
  • Increasing ROI
  • Client Relationships
  • Brand Strategy
  • Project Management
  • Commercial Development
  • New Business
  • Business Development
  • Strategy
  • Strategy Consulting

People I’ve worked with

  • Josh Eloi

    • Junior Creative and Strategist
    •  

Companies I’ve worked with

  • Channel 4

    Channel 4

    • Television
  • Karmarama

    Karmarama

    • Marketing & PR
  • S

    St lukes advertising

    • S

      St Luke's London

      Work history

      2016

      New Business & Business Development

      St lukes advertising

      Sep 2015 - Oct 2016
      • London, United Kingdom
      • Full Time
      • Responsible for identifying and pursuing tactical leads, leading Marketing strategy and initiatives and strategy and management of agency's digital & social channels.

      2019

      Business Director

      St Luke's London

      Sep 2015 - Nov 2019
      • London, United Kingdom
      • Full Time

      2015

      Account Manager & New Business

      Karmarama

      Jun 2011 - Sep 2015
      • London, United Kingdom
      • Full Time
      • Across Account Management, New Business and Business Development. Experience delivering TV, digital, B2B and internal comms campaigns with a particular focus on branded video content. Responsible for identifying tactical leads, leading Marketing strategy and initiatives and curation of digital content output.

      2007

      Runner/ Production Assistant

      Channel 4

      Aug 2006 - Aug 2007
      • London, United Kingdom
      • Full Time
      • TV and Press shoot organisation, editorial research, office management (- fielding incoming and internal calls, expenses, mail distribution, maintaining office equipment, maintaining Heads of Departments’ diaries); and employee welfare (- holidays, integrating new staff into the office and computer systems).

      Education

      2010

      BA(Hons) Film and Drama

      University of Sussex

      Sep 2007 - Jul 2010
      • Brighton, United Kingdom