About me
Brand Director and Creative Strategist with 20 years’ experience at global brands including Allbirds, The British Fashion Council, Diesel and PUMA. Sustainability and diversity champion passionate about global positive change and B Corp business leadership.
Strategic senior leader focused on brand building, business development, creative direction and marketing, encompassing brand campaigns and internationally-recognised collaborations across fashion, media, music, the arts and retail.
Projects credited in
- Diesel IslandConceived UK marketing campaign in response to Diesel’s 2011 Global Advertising campaign, ‘Diesel Island’, creating ‘Diesel School Of Island Life’, a series of talks, workshops and parties across the UK teaching people to live their life the ‘Diesel Island’ way. Developed a unique ‘passport’ ticket mechanic to drive footfall into Diesel stores. Programmed and managed over 42 events across 7 regional cities featuring names such as Goldie, Metronomy, DIY Taxidermy, SBTRKT, Adam Buxton (BUG) and1
- LONDON FASHION WEEK SS20Taking place from September 13th-17th, 2019, the London Fashion Week Spring/Summer 2020 presentations saw our creative rolled out for the first time.47
Work history
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Brand DirectorHush homewear
London, United KingdomFull Time
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Brand & Creative StrategistSophie Matthews Consulting
London, United KingdomFreelance
Brand & creative strategist working on purpose-led projects in fashion, lifestyle, food and sport focused on brand building, strategic direction and sustainability.
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