About me
Graduate from Nottingham Trent University seeking opportunities in Marketing, PR and Social Media within the fashion and lifestyle sector. Alongside my degree, my experience working directly in Influencer Marketing has allowed me to grasp a range of proficient skills in Campaigns, Brand Management, Content Creation, Social Media and Account Management; whilst my strengths also lie within Teamwork, Communication, Adobe Photoshop and Microsoft Office.
I believe my enthusiastic and organised approach to work has led me to forming great relationships with a variety of clients and colleagues. I am passionate about building on my previous work experience with a company that is positive, inclusive and innovative while demonstrating my knowledge and ability working within a professional environment.
I’m an ambitious go-getter who thrives off fast-paced creative environments. A combination of both passion and charisma fuels me to excel in every aspect of the fashion & lifestyle industries.
Please feel free to contact me via:
Email: sophiemayjones98@gmail.com or 'Connect' with me via The Dots.
Work history
N
N
PR & Influencer Marketing AssistantNaked Wolfe
London, United KingdomFull Time
- Influencer outreach; including but not limited to, sourcing brand appropriate influencer talent, shortlisting influencers, managing influencer communication, maintaining weekly budgets and gifting allocations, content management, and post-campaign reporting.
- Measure and analyse social media coverage and influencer performance, reporting set KPI’s and social metrics internally in order to optimise future campaigns.
- Building and maintaining relationships with bloggers, influencers and celebrities through gifting and collaborations (from 10k - 80.1m followers).
- Plan, schedule and post content on Instagram and Facebook.
- Manage photoshoots for social and e-commerce content from start to finish, including; concept ideation, creative direction, model booking, budget management and negotiation.
- Work alongside the graphics team to implement exciting ways to generate engaging content across all social platforms and website imagery, ensuring it aligns with current collections and product launches.
- Strategic outreach to media to generate on and offline coverage; creating press mailings (look books, media alerts, press releases, event announcements).
- Manage and update the contact database including press, stylists and influencers.
- Press sample management (UK and International).
- Identify key market competitors and current industry trends in order to refine the social media strategy and influencer marketing approach.
Fashion PR Account AssistantExposure
London, United KingdomInternship
- Support Exposure fashion account teams on day-to-day account work with high-profile clients including; Canada Goose, Levi’s, Converse, Dr. Martens, Barbour, Champion and Lindex.
- Working alongside clients’ internal teams to define and manage PR campaigns; responding to challenging client briefs and shortlisting influencers for content optimisation in order to meet set KPIs.
- Measuring key social metrics and collecting influencer feedback, compiling these into campaign reports for the client in order to drive continuous improvement in work and processes.
- Collate, analyse and evaluate media coverage daily - including newspapers, magazines, broadcast, online & social media channels to identify news & feature opportunities for clients (compiling findings into daily reports); to keep abreast of competitor activity.
- Strategic outreach to media to generate on and offline coverage in order to meet set KPIs; creating press mailings (Look Books, Media Alerts, Press Releases, Weekly Mailers and VIP announcements).
- Superior knowledge of current fashion trends and consumer behaviour, as well a phenomenal track record in garnering top-tier coverage in print and digital media.
- Maintain media lists and cultivate strong relationships with key media contacts, influencers and bloggers.
- Supporting the delivery of high production events including fashion shows, press days and store openings to product seeding via targeted influencer/ media gifting.
+ Show more
Skills
- Social Media
- Account Management
- Content Creation
- Influencer Marketing
- Communication
- Campaign Analysis
- Organisation
- Adobe Suite
- Microsoft Office
- Marketing
Education
N
N
Bachelor of Arts (BA) Nottingham Trent University
Nottingham, United Kingdom
Media, Communications & Society