About me
A marketing professional with two years experience in the luxury retail sector of the ecommerce industry, with a proven ability to work flexibly, both independently and as head of a small, varied team. A motivated and detail-oriented creative worker passionate about nurturing brand values and aesthetics to ultimately present products and services to their full sales potential.
I am used to working flexibly, creating content and communicating successfully across a vast range of digital channels. Highly analytical and numerical, I enjoy reporting on customer behaviour and optimising marketing strategy accordingly. I am detail oriented, highly motivated, quietly energetic.
Work history
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Freelance CreativeCCS Photodesign
Trowbridge, United KingdomFreelance
Working with existing photography clients to focus brand intentions and create web design, logo, POS and marketing artwork to showcase the most important facets of their products and services.
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Marketing Communications ManagerMutts & Hounds
Chippenham, United KingdomFull Time
Management and optimisation of ecommerce site including back-end processes. Reporting and analysis of customer behaviour and product performance. Creation of marketing strategy and subsequent production and distribution of visual and written marketing content across all digital channels, including email marketing via Mailchimp. Responsible for all advertising & PR, and coordination and direction of product photoshoots.
Increased social following by 400% since 2016 / Doubled website sales 2016-2017 / 15% sales revenue generated by email campaigns / PR features in 10 regional, national and international publications in 2017 including The Times, The Independent and Country Homes & Interiors.
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Skills
- Marketing
- Paid Social
- Digital Branding
- B2C Copywriting
- B2B Copywriting
- PR
- Eccomerce
- CMS Websites
- SEO
- Email Communications
Education
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BA (Hons) Fine Art PaintingMiddlesex University
London, United Kingdom