Sophie Middleton

Sophie Middleton

Graphic designerLondon, United Kingdom
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Chloe Leigh
Sade Adelakun
Sophie Middleton

Sophie Middleton

Graphic designerLondon, United Kingdom
About me
A senior, multidisciplinary Graphic Designer based in London, with more than nine years’ experience working across print, retail design, large format, branding and digital projects. With a keen eye for detail, I feel confident in prioritising workload to deliver projects on time and on budget, whilst managing and mentoring a team.
  • Capital Magazine
    Capital MagazineSole designer for a 48-page magazine produced quarterly for Capital Hair & Beauty - the UK’s largest independent supplier to the hair and beauty industry. 30,000 copies printed per issue. Client: Capital Hair & Beauty
  • Warehouse SS20 Campaign with Josie Portillo
    Warehouse SS20 Campaign with Josie PortilloSitting alongside the core ‘Warehouse Curates Los Angeles’ SS20 campaign, Warehouse collaborated with LA-based illustrator Josie Portillo for a takeover across all channels. This included a flagship window takeover, illustrated tote bags and postcards that were giveaways in-store and online, as well as email and homepage assets. Client: Warehouse | Designed at Warehouse
  • AW18 Lookbook
    AW18 LookbookA2 folded down to an A5 double gate-fold lookbook to showcase the AW18 collection for fashion brand Warehouse. An uncoated stock was used to complement the gritty concrete used within the shoot. Client: Warehouse | Designed at Warehouse
  • Floris catalogue
    Floris catalogueAnnual catalogue produced for Floris to showcase the company’s full product range. Cover includes embossed pattern and foiled logo. Pages were colour-coded for different product categories and small colour illustrations were used to highlight key notes in the fragrance. Client: Floris | Designed at One Big Company
  • Wareshrimps
    WareshrimpsRetail window and in-store assets produced to celebrate a collaboration between high street fashion brand Warehouse and high-end fashion brand Shrimps. Custom logo was created using key elements from both brandmarks to create a fitting design. Product labels, tags and in-store POS supported the retail window, complementing the photo shoot, which took place in Victorian swimming baths. Worked closely with suppliers to ensure the finish of the window creative felt authentic and premium. Client: W
  • Zeiling Property Brochure
    Zeiling Property BrochureBranding, custom typography and marketing brochure produced for a new property development in Ealing. An unusual format was proposed to give this development a unique and interesting appeal that would attract potential buyers. Client: Bmor | Designed at One Big Company
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Projects credited in
  • is live is liveMy new website is up. Beauty, portraits and lifestyle for every skin tone.
  • Capital Hair and Beauty Magazine Spring
    Capital Hair and Beauty Magazine SpringMagazine production, copy, picture research and editing.
  • FaceTime
    FaceTimeFaceTime is the name of an exhibition I'm having in December. The central theme is loneliness, and how, although we're seemingly connected by technology, apparently, we're feeling more lonely than we ever have been. The exhibition will be made up of portraits that I will take over a series of dates, in one location.
Work history
    Freelance designerSophie Middleton Ltd
    London, United KingdomFreelance
    Working alongside numerous agencies and clients, including, but not limited to: - Egelnick / - Manner / - Given London / - Evolve / - Boden / - Whippet / - Totality / - Tilley Associates /
    Oasis & Warehouse logo
    Oasis & Warehouse logo
    Creative Brand Design ManagerOasis & Warehouse
     - London, United KingdomFull Time
    - Lead creative for the brand, ensuring consistency prevailed across all print and digital channels. - Responsible for the design of all printed materials and window concepts. This includes concept through to artwork for all window designs (including grading for different store tiers), in-store graphics, seasonal lookbooks, swing tickets, POS, marketing support, etc. - Managed and mentored the design team including junior artworker and digital designers. - Collaborated with other departments to deliver projects on time.
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  • Editorial Design
  • Graphic Design
  • Layout Design
  • Retail Design
  • Concept
  • Presentation Design
  • Management
  • Illustration
  • Typography
    De Montfort University logo
    De Montfort University logo
    Graphic Design and PhotographyDe Montfort University
     - Leicester, United Kingdom
    First class honours, BA Hons