About me

A senior, multidisciplinary Graphic Designer based in London, with more than ten years’ experience working across print, retail design, large format, branding and digital projects. With a keen eye for detail, I feel confident in prioritising workload to deliver projects on time and on budget, whilst managing and mentoring a team.

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Projects

• 2

  Capital MagazineSole designer for a 48-page magazine produced quarterly for Capital Hair & Beauty - the UK’s largest independent supplier to the hair and beauty industry. 30,000 copies printed per issue. Client: Capital Hair & Beauty
• 1

  Warehouse SS20 Campaign with Josie PortilloSitting alongside the core ‘Warehouse Curates Los Angeles’ SS20 campaign, Warehouse collaborated with LA-based illustrator Josie Portillo for a takeover across all channels. This included a flagship window takeover, illustrated tote bags and postcards that were giveaways in-store and online, as well as email and homepage assets. Client: Warehouse | Designed at Warehouse
• AW18 LookbookA2 folded down to an A5 double gate-fold lookbook to showcase the AW18 collection for fashion brand Warehouse. An uncoated stock was used to complement the gritty concrete used within the shoot. Client: Warehouse | Designed at Warehouse
• Floris catalogueAnnual catalogue produced for Floris to showcase the company’s full product range. Cover includes embossed pattern and foiled logo. Pages were colour-coded for different product categories and small colour illustrations were used to highlight key notes in the fragrance. Client: Floris | Designed at One Big Company
• 1

  WareshrimpsRetail window and in-store assets produced to celebrate a collaboration between high street fashion brand Warehouse and high-end fashion brand Shrimps. Custom logo was created using key elements from both brandmarks to create a fitting design. Product labels, tags and in-store POS supported the retail window, complementing the photo shoot, which took place in Victorian swimming baths. Worked closely with suppliers to ensure the finish of the window creative felt authentic and premium. Client: W
• 1

  Zeiling Property BrochureBranding, custom typography and marketing brochure produced for a new property development in Ealing. An unusual format was proposed to give this development a unique and interesting appeal that would attract potential buyers. Client: Bmor | Designed at One Big Company

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Projects credited in

• Charissekenionphoto.co is liveMy new website is up. Beauty, portraits and lifestyle for every skin tone.
• 4

  Capital Hair and Beauty Magazine SpringMagazine production, copy, picture research and editing.
• 2

  FaceTimeFaceTime is the name of an exhibition I'm having in December. The central theme is loneliness, and how, although we're seemingly connected by technology, apparently, we're feeling more lonely than we ever have been. The exhibition will be made up of portraits that I will take over a series of dates, in one location.

Work history

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Freelance designerSophie Middleton Ltd
Nov 2021London, United KingdomFreelance
Working alongside numerous agencies and clients, including: - Joules / joules.com - 20.20 / 20.20.co.uk - Hill + Knowlton / hkstrategies.studio
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Freelance designerSophie Middleton Ltd
Apr 2020London, United KingdomFreelance
Working alongside numerous agencies and clients, including, but not limited to: - Egelnick / egelnick.com - Manner / thisismanner.com - Given London / givenlondon.com - Evolve / evolveagency.com - Boden / boden.co.uk - Whippet / whippet.co.uk - Totality / totality.uk.com - Tilley Associates / tilleyassociates.com

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Skills

• Editorial Design
• Graphic Design
• Layout Design
• Retail Design
• Concept
• Presentation Design
• Management
• Illustration
• Typography

Education

Graphic Design and PhotographyDe Montfort University
Sep 2008 - Jun 2011Leicester, United Kingdom
First class honours, BA Hons