Projects
- Wyylde UKWyylde is a leading dating app in France with over 3 million users. For their launch in the UK, they commissioned Sophie Mona Pagès for the creation of an English-speaking Instagram account broadcasting content in line with their brand identity, attracting a target of millennials women, addressing the sex-positive discussion and playing with the boundaries imposed by the platform when it comes to sex-related content.
- kantoutacou a French Cards Against Humanitykantoutacou is a French cousin of Cards Against Humanity: you can pretty much follow the same rules to play but you will experience a game that is obsessed with sex and way more creative. Yes that's how we think French have that little extra Americans don't. From an idea generated out of a joke at a startup creation contest to a game sold at Amazon and at major retailers in France, Belgium and Switzerland... This is kantoutacou!
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Work history
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FounderSophie Mona Pagèss
London, United KingdomFull Time
Acts as Co-founder and Marketing Manager for Mardi Soir
Publishing company – Twice Startup Weekend Winner
May 2015 – ongoing ◊ London
In charge of the business strategy (from a Startup Weekend to click & mortar distribution after Kickstarter crowdfunding, over 10k€ raised with 200 backers).
Works with 2 people (Sales and Operations) and manages a freelance Graphic Designer for product development.
Develops branding ensuring consistency of brand messages across all channels and partnerships.
Manages the ecommerce channels using SEO and paid social & advertising to drive traffic.
Positions the brand with content on social media (Instagram, Facebook and Twitter) & emails.
Manages and improves lead generation campaigns (events, social ads, lead magnets, affiliate programs).
Creates and publishes all online and print marketing materials.
Acted as Country Manager for Wyylde
Leading adult dating app in France
June 2018 – February 2019 ◊ London
Handled product management (localization & UX).
Acted on social media, content, event, email & paid advertising to build brand credibility and drive subscription (5,000 users subscribed to date).
Managed local Customer Service.
Acted as Marketing Manager for Playground
Social app
January 2018 – June 2018 ◊ London
Built the brand and took part to product development.
Implemented a minimum viable product using WhatsApp.
Gathered a community of 100 beta testers.
M
M
Internal Control ManagerMAKE UP FOREVER
- Paris, FranceFull Time
Acted as a pioneer in establishing the Internal Control department.
Designed and executed solutions leading multiple projects-teams simultaneously for all departments (digitalization, ecommerce launch, customer service optimization, retail network development, retail team training, crisis management, products and clients databases rationalization, purchase optimization, onboarding process, dashboards implementation, etc.).
Launched and managed the Retail Operations Management function from scratch to support the retail network growth in France and in the US (supporting documentation design, team training & coaching, shadowing).
Drafted and designed the retail procedures handbook (sales etiquette, visual merchandising guidelines, operations standards).
Redesigned and implemented the customer loyalty programs.
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Skills
- Brand Activation
- Brand Building
- Event
- Business Coaching
- Business Consulting
- Social Media
- Social Media Management
- Social Media Marketing
- Fluent French