About me
An award winning, accomplished senior marketing manager with strong analytical skills and a creative mindset. Energetic and thrives in fast paced work environment. A decisive leader focussed on building a high performing and resilient team culture.
Work history
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Associate DirectorSavills Plc
London, United KingdomFull Time
Outcomes:
• Developed audience segments using existing customer data to build insight and effectively target different groups;
• Worked with local sales teams to help build anecdotal and data focused insights about clients;
• Led staff training on client segmentation and data integrity structures;
• Created a client and prospect journey, with targeted communications and activities;
• Implemented a targeted social media advertising campaign resulting in an average 11% CTR vs. industry benchmark of 0.99% CTR to the website;
• Partnered with the Financial Times for an online/offline marketing campaign resulting in over delivery of planned impressions and av. CTR of 0.24% compared to FT advertising benchmark of 0.1%; and with the highest performing creating driving a CTR of 0.71%;
• Completed budgeting process restructure and implementation across 38 offices and multiple departments including presentation and approval within the CFO office. The redesigned budget process enabled accelerated incorporation into annual forecasting analysis not possible in prior years.
Core responsibilities:
• Strategy and roll out of global marketing assets and brand strategy to Savills international affiliates (60 countries worldwide);
• Increasing the brand awareness and consideration of Savills globally and driving leads to Savills international affiliates by targeting clients in UK and ex UK;
• Development of marketing strategies targeting ultra high net worth customers both domestically and internationally;
• Responsible for developing a CRM (eDM and digital) strategy, built around the client journey;
• Management of national high net worth events such as Masterpiece Art Fair, Chelsea Flower Show and Badminton Horse Trails; and
• Responsible for the management, allocation and execution of budgets both nationally and internationally.
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Specialist, Campaigns & Retail MarketingMercedes-Benz
- AustraliaFull Time
Recipient of Association for Data-Driven Marketing and Advertising (ADMA) Award and International ECHO Award for the GLC campaign:
• Project manager from idea generation to implementation. Results included; a 63% engagement rate with the direct mail piece, converting to a 30% sales conversation from existing customers;
• Won the ADMA AC&E ‘Data Driven Mail Award’ for demonstrating creativity and effectiveness; and
• Awarded silver at the International ECHO Awards 2016 for ‘Business and Consumer Services’ for best use of direct mail.
Outcomes:
• Successfully launched over 20 campaigns, including the GLC which helped earn Mercedes-Benz the number one ranking in the Australian luxury SUV mid-size market for the first time;
• Helped Mercedes-Benz Australia Pacific win Market of the Year 2015 by achieving leading global growth rate;
• Growth strategy was driven by new campaigns and innovative customer engagement including personally lead projects like Vogue Online Fashion Hub, and Mercedes-Benz Design Awards;
• Created and implemented a customer and prospect long lead journey – driving enquires and sales for product launches;
• Successfully exceeded sales and KPI targets on 100% of personally managed campaigns while meeting cost and budget targets; and
• Managed campaign rollout of major events such as Mercedes-Benz Fashion week, Australian Formula One Grand Prix, Good Food Month and The Australian Masters (golf).
Core responsibilities:
• Senior campaign lead / project manager managing multiple brand and product launches and associated events;
• Responsible for managing the overall brand health through delivering national brand and product marketing activities and communications;
• Responsible for the management and allocation of Australia-Pacific marketing budget;
• Campaign lead on all national product launches, including end to end campaign management (CRM, out-of-home, print, TV and online);
• Responsible for managing the national media plan and developing and monitoring partnership ROI;
• Brand expert – responsible for rolling out new global brand strategy to stakeholders (internal, agencies and suppliers); and
• Brand training –conducting marketing and brand training induction to all new employees of Mercedes-Benz Australia.
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Skills
- Digital Expertise
- Paid Social
- Microsite Design
- CRM
- ATL BTL
- Budget Management
- Internal/external Stakeholders
- Marketing Strategy
- International Advertising
- Project Management
Education
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Master of Commerce (Marketing)Swinburne University of Technology
- Australia
Grades: Equivalent to Distinction (A).