Work history
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Marketing ExecutiveMagellan Homeloans
United KingdomFull Time
• Brought into this role as a digital marketing specialist with vast knowledge of SEO and branding
• Worked on event management, website optimisation and email marketing
• Role abruptly ended upon company closure
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Senior Content Marketing ExecutivePerformics
- London, United KingdomFull Time
• Project lead for campaign outreach reports, content audits and paid distribution
• Project lead for keyword research, market and search insights for the client’s UK market and multiple global markets, followed by presentation and working with their in-house editor to plan their content calendar. This presentation taught them digital PR, SEO and editorial content and was followed up with calls to the global clients
• Creating & lead on ideas for Facebook canvas and link ads
• Used Google Analytics to track performance of pages and use data to optimise content
• Creating copy for both social and native advertising, leading to a dramatic improvement in engagement and awareness. There was a 54% higher CTR than average for B2B
• Calls and emails with the client to get their feedback and make sure they were happy
• Co-led 2 educational workshops for another agency and another client teaching technical SEO and editorial content, as well as training an intern
• Written guest posts for publications, including one for Landlord Today which had 1900 views, and picked up by further publications. Other guest posts have been for eMoov, Your Home, Dogs Monthly, Inside Careers, IQ Magazine, Which?, Your Coffee Break and Rated People
• Led bi-weekly breakfast meetings for content executives to share learnings and present their work or new tools
Skills
- Marketing
- Marketing Strategy
- Copywriting
- Ad Copywriting
- Social Content Strategy
- Project Management
- Editorial Copy
- Editing
- Digital Marketing
Education
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DegreeThe University of Liverpool
Liverpool, United Kingdom
Bachelor of Arts: Psychology & Business, 2017
University of Liverpool - 2.1
• This course combination included a wider spectrum of topics, including neuropsychology, whilst also giving me the opportunity to write business reports on topics such as strategic management
• Choosing an entrepreneurship module meant I displayed my skills of teamwork and social media through creat-ing a new company. My team sold vintage shirts around Liverpool. I created ‘The Liverpool Pattern Project’ so-cial channels and drove sales. Overall my team made a profit