About me
I am a young and enthusiastic chartered marketing professional with over four years of experience working in the Advertising industry. I started my first job in media as a University Placement student where I worked for a startup Digital Out of Home Media Owner. I was then offered a full-time role in the business after I finished my Marketing with Digital Communications degree. I started off as a Sales/ Marketing Executive which consisted of assisting the sales team in nurturing new and existing client relationships, developing the company website, creating exciting content to share on all online platforms and scheduling our clients creative content on Digital OOH screens across the UK. Thereafter I was promoted to an Investment/Account Manager which involved taking on my own clients and being the sole trader for the sales team across all accounts. Three years later I joined an OOH media specialist as a Trading Manager which has extended my contacts and knowledge across the spectrum of the media agency world. I thoroughly enjoy the fast-paced movement of the media industry and love working with my clients to execute dynamic and influential advertising campaigns to connect with their audiences. I believe there is no limit to learning as I consistently continue to develop more skills to ensure I am as experienced as I can be in my field. My passion for Digital Marketing and Advertising means that I actively keep up to date with the latest trends.
Work history
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Trading ManagerPosterscope
90 Whitfield St, Bloomsbury, London W1T 4EZ, UKFull Time
• Trading as an Out of Home Media Specialist on all Publicis Agency Groupe’s OOH campaigns.
• Working with Starcom, Zenith & Spark Foundry to deliver the best OOH locations across 100+ brands including Disney, Coty, GSK, Heinz & Visa.
• Trading 23M worth of OOH business annually. Ensuring all client KPI’s are achieved, pricing commitments are negotiated with Media Owners & deadlines are hit.
• Trained to use Route OOH currency, purchase OOH media through programmatic buying & plan campaigns via Posterscope’s ECOS platform.
• Managing Media Owner value trackers such as APEX delivery. Preparing for weekly status meetings with the Head of Investment to track Publicis trade Vs Posterscope’s commercial commitments.
• Ensuring my OOH knowledge is always up to date to find and invest in the best quality locations for my clients.
• Having a strong relationship with Media Owners contacts and my clients. Regularly attending meetings to exchange OOH insights and briefing material.
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Investment / Account Manager8 Outdoor
- 7-10 Charlotte Mews, Fitzrovia, London W1T 4EF, UKFull Time
• Generating sales through dynamic and proactive ideas across my patch of 4 OOH specialists: (Talon Compass, Rapport District 326, Kinetic Aviator & Wavemaker & Posterscope Craft).
• Taking on 2 new patches and increasing their revenue by over 197% in Q1 2019 Vs Q1 2018 with the majority led by new spend.
• Meeting and presenting to an average of 10 clients per week to update them on any new business developments and to maintain/grow long-term relationships
• Working a sole trader for my team by turning around personalized deals for their clients.
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Skills
- Digital Marketing
- Advertising Sales
- Investment
- Advertising Planning
- Media Buying
- Advertising Analysis
- Client Relations
Education
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BA Upper Second-Class Honors in Marketing with Digital CommunicationsThe University of Hertfordshire
- Hatfield, United Kingdom
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A LevelsGoff's secondary school
- Goff's Ln, Cheshunt, Waltham Cross EN7 5QW, UK
Photography, Media Studies & Psychology A Levels
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Awards
Foundation Certficiate in AdvertisingThe IPA (The Institute of Practitioners in Advertising)
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Google Analytics for BeginnersGoogle Analytics Academy
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