Soraya Chumroo

Soraya Chumroo

Head of Design at TateLondon, United Kingdom
+ Info

1377

Connections
Pip Jamieson
Matt Willey
Brendan McKnight
Soraya Chumroo

Soraya Chumroo

Head of Design at TateLondon, United Kingdom
About me
Hello My career began designing graphics for retail, hotel, and restaurant specialists, and progressed to global branding agencies throughout my career. Exposed to a multitude of small and big brands, I enjoyed the variety of clients locally and internationally. After a long stint on the agency side, my experiences have brought me to be on the client-side. As the Head of Design at Tate I lead on the creation and delivery of outstanding, inspiring, and innovative design that positions the Tate brand. The Tate Design Studio’s role is to create intelligent, original, beautifully executed design that upholds Tate’s reputation as a leader in the visuals arts and helps us to attract, communicate with, and delight audiences. http://www.sorayachumroo.com
Projects
  • Life Between Islands: Caribbean-British Art 1950s – Now (marketing campaign)
    Life Between Islands: Caribbean-British Art 1950s – Now (marketing campaign)This exhibition explores the work of artists from the Caribbean who made their home in Britain, alongside other British artists whose work has been influenced and inspired by Caribbean themes and heritage. Spanning visionary paintings to documentary photography, fashion, film and sculpture, Life Between Islands traces the extraordinary breadth and impact of Caribbean British art, in one setting. This exhibition celebrates how people from the Caribbean have forged new communities and identities
  • Yayoi Kusama: Infinity Mirror Rooms
    Yayoi Kusama: Infinity Mirror RoomsTate presents two immersive installations by Yayoi Kusama: Infinity Mirrored Room – Filled with the Brilliance of Life, and Chandelier of Grief. Campaign identity and exhibition design: John Philip Sage and Soraya Chumroo Interpretation design: John Philip Sage, Soraya Chumroo and Adriana Rojas-Víquez Tate Design Studio Interpretation: Photo ©Tate (Joe Humphrys)
  • Mark Leckey
    Mark LeckeyO' Magic Power of Bleakness An atmospheric and theatrical experience of spectral visions, sound, and video. Leckey transformed Tate Britain’s galleries with a life-size replica of a motorway bridge on the M53 on the Wirral, Merseyside, where the artist grew up. Campaign identity design: Mónica Oliveira Leaflet design: Soraya Chumroo Interpretation design: Soraya Chumroo and Adriana Rojas-Víquez Tate Design Studio Interpretation: Photos © Tate (Oli Cowling) Graphics installation photos: Soray
  • Naum Gabo
    Naum GaboConstructions for Real Life The first extensive presentation of Naum Gabo's sculptures, paintings, drawings, and architectural designs held in the UK for over 30 years. The exhibition marks the centenary of the Realistic Manifesto 1920, a set of pioneering artistic principles launched in Moscow by Gabo and his brother Antoine Pevsner. The statement declared that authentically modern art should engage with and reflect the modern age. Campaign identity and interpretation design: Soraya Chumroo
  • Social distancing at Tate
    Social distancing at TateA suite of visual assets and signs to facilitate the re-opening of the four Tate galleries after the coronavirus lockdown. The visual system communicates messages on safety measures, operational changes, and wayfinding. Design: Soraya Chumroo and Tate Design Studio Tate Britain: Photos © Tate (Matt Greenwood) Tate Modern: Photography © Tate, 2020 (Andrew Dunkley) Tate Liverpool: Photos @ Tate Photography Tate Britain photos: Soraya Chumroo
  • Van Gogh and Britain
    Van Gogh and BritainA major exhibition brought together over 50 works by Vincent van Gogh and revealed how he was inspired by Britain and how he inspired British artists. Mental Health Awareness week and Brexit took place during the exhibition run, a connection with dispelling Van Gogh as a tortured soul and highlighting the theme of travel and migration. Design: Tate Design Studio
+ View all
Projects credited in
  • This Black History Month 2021, meet 100 Black trailblazers redefining the industry
    This Black History Month 2021, meet 100 Black trailblazers redefining the industryIn celebration of Black History Month, we’re thrilled to share our annual list of Black rising stars – as nominated by The Dots community – who are making history, transforming the industry today and inspiring the generation of tomorrow. We still have a long way to go to diversify the creative, tech and digital industries – which is why it’s important for us to celebrate and be inspired by the incredible Black leaders that surround us. The list we’ve put together is one that shines with brilli
  • Van Gogh and Britain for Families
    Van Gogh and Britain for FamiliesIllustrations for the family guide for Tate's recent 'Van Gogh and Britain' exhibition. 40,000 leaflets were printed and handed out for free to visitors to the exhibition.
  • Van Gogh and Britain - trailer
    Van Gogh and Britain - trailerMarketing lead on the Van Gogh and Britain trailer
  • Van Gogh and Britain Campaign
    Van Gogh and Britain CampaignVan Gogh and Britain 2019 Campaign
  • Don McCullin Campaign
    Don McCullin CampaignMarketing lead on the Don McCullin retrospective at Tate Britain
  • Marketing campaign for Tate's 5-star Modigliani exhibition
    Marketing campaign for Tate's 5-star Modigliani exhibitionI led on the marketing campaign strategy for Tate Modern's 5-star Modigliani exhibition (2017-2018).
+ Show more
Work history
    TATE logo
    TATE logo
    Head of DesignTATE
    London, United KingdomFull Time
    To lead the Design Studio for Tate, leading on the creation and delivery of outstanding, inspiring, and innovative design that positions the Tate brand.
    TATE logo
    TATE logo
    Senior Graphic DesignerTATE
     - London, United KingdomFull Time
    Soraya leads the art direction of Tate’s graphic visual identity and deliver successful graphic design work for Tate across all four galleries, also directing the creative output of other designers in the team. Participate in the successful delivery of design work for Tate to lead the direction of Tate’s visual identity across all four galleries.
+ Show more
Skills
  • Branding Identity
  • Brand Architecture
  • Graphic Desgin
  • Art Direciton
  • Advertising
  • Marketing
  • Brand Communications
  • Print Deign
  • Design
  • Visual Branding
  • Visual Communication
  • Visual Design
  • Visual Identity
  • Brand Awareness
  • Brand Campaigns
  • Brand Communication
  • Brand Creation
  • Brand Design
  • Brand Developent
  • Brand Agency
  • Brand Alignment
  • Leadership
  • Creative Leadership
  • Team Leadership
  • Design Leadership
  • Department Leadership
Education
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    BA(Hons) Graphic Media DesignLondon College of Communication, UAL
     - London, United Kingdom