Hello
My career began designing graphics for retail, hotel, and restaurant specialists, and progressed to global branding agencies throughout my career. Exposed to a multitude of small and big brands, I enjoyed the variety of clients locally and internationally. After a long stint on the agency side, my experiences have brought me to be on the client-side.
As the Head of Design at Tate I lead on the creation and delivery of outstanding, inspiring, and innovative design that positions the Tate brand.
The Tate Design Studio’s role is to create intelligent, original, beautifully executed design that upholds Tate’s reputation as a leader in the visuals arts and helps us to attract, communicate with, and delight audiences.
http://www.sorayachumroo.com
Projects
- Life Between Islands: Caribbean-British Art 1950s – Now (marketing campaign)This exhibition explores the work of artists from the Caribbean who made their home in Britain, alongside other British artists whose work has been influenced and inspired by Caribbean themes and heritage. Spanning visionary paintings to documentary photography, fashion, film and sculpture, Life Between Islands traces the extraordinary breadth and impact of Caribbean British art, in one setting. This exhibition celebrates how people from the Caribbean have forged new communities and identities
- Yayoi Kusama: Infinity Mirror RoomsTate presents two immersive installations by Yayoi Kusama: Infinity Mirrored Room – Filled with the Brilliance of Life, and Chandelier of Grief. Campaign identity and exhibition design: John Philip Sage and Soraya Chumroo Interpretation design: John Philip Sage, Soraya Chumroo and Adriana Rojas-Víquez Tate Design Studio Interpretation: Photo ©Tate (Joe Humphrys)
- Mark LeckeyO' Magic Power of Bleakness An atmospheric and theatrical experience of spectral visions, sound, and video. Leckey transformed Tate Britain’s galleries with a life-size replica of a motorway bridge on the M53 on the Wirral, Merseyside, where the artist grew up. Campaign identity design: Mónica Oliveira Leaflet design: Soraya Chumroo Interpretation design: Soraya Chumroo and Adriana Rojas-Víquez Tate Design Studio Interpretation: Photos © Tate (Oli Cowling) Graphics installation photos: Soray
- Naum GaboConstructions for Real Life The first extensive presentation of Naum Gabo's sculptures, paintings, drawings, and architectural designs held in the UK for over 30 years. The exhibition marks the centenary of the Realistic Manifesto 1920, a set of pioneering artistic principles launched in Moscow by Gabo and his brother Antoine Pevsner. The statement declared that authentically modern art should engage with and reflect the modern age. Campaign identity and interpretation design: Soraya Chumroo
- Social distancing at TateA suite of visual assets and signs to facilitate the re-opening of the four Tate galleries after the coronavirus lockdown. The visual system communicates messages on safety measures, operational changes, and wayfinding. Design: Soraya Chumroo and Tate Design Studio Tate Britain: Photos © Tate (Matt Greenwood) Tate Modern: Photography © Tate, 2020 (Andrew Dunkley) Tate Liverpool: Photos @ Tate Photography Tate Britain photos: Soraya Chumroo
- Van Gogh and BritainA major exhibition brought together over 50 works by Vincent van Gogh and revealed how he was inspired by Britain and how he inspired British artists. Mental Health Awareness week and Brexit took place during the exhibition run, a connection with dispelling Van Gogh as a tortured soul and highlighting the theme of travel and migration. Design: Tate Design Studio
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Projects credited in
- This Black History Month 2021, meet 100 Black trailblazers redefining the industryIn celebration of Black History Month, we’re thrilled to share our annual list of Black rising stars – as nominated by The Dots community – who are making history, transforming the industry today and inspiring the generation of tomorrow. We still have a long way to go to diversify the creative, tech and digital industries – which is why it’s important for us to celebrate and be inspired by the incredible Black leaders that surround us. The list we’ve put together is one that shines with brilli75
- Tate Britain: Life Between IslandsRunning alongside Tate Britain’s Life Between Islands, a landmark showcase of seventy years of Caribbean-British art, we worked as their media partner to bring heritage stories from the community back onto the streets of London, creating a city-wide street exhibition. Having received universal acclaim, Life Between Islands explored "the work of artists from the Caribbean who made their home in Britain, alongside other British artists whose work has been influenced and inspired by Caribbean them
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Work history
Head of DesignTATE
London, United KingdomFull Time
To lead the Design Studio for Tate, leading on the creation and delivery of outstanding, inspiring, and innovative design that positions the Tate brand.
Senior Graphic DesignerTATE
- London, United KingdomFull Time
Soraya leads the art direction of Tate’s graphic visual identity and deliver successful graphic design work for Tate across all four galleries, also directing the creative output of other designers in the team. Participate in the successful delivery of design work for Tate to lead the direction of Tate’s visual identity across all four galleries.
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Skills
- Branding Identity
- Brand Architecture
- Graphic Desgin
- Art Direciton
- Advertising
- Marketing
- Brand Communications
- Print Deign
- Design
- Visual Branding
- Visual Communication
- Visual Design
- Visual Identity
- Brand Awareness
- Brand Campaigns
- Brand Communication
- Brand Creation
- Brand Design
- Brand Developent
- Brand Agency
- Brand Alignment
- Leadership
- Creative Leadership
- Team Leadership
- Design Leadership
- Department Leadership
Education
BA(Hons) Graphic Media DesignLondon College of Communication, UAL
- London, United Kingdom