Sorcha FitzGerald
Available

Sorcha FitzGerald

Digital Marketing ExecutiveGlasgow, United Kingdom
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Sorcha FitzGerald
Available

Sorcha FitzGerald

Digital Marketing ExecutiveGlasgow, United Kingdom
About me
A highly creative digital content creator with a background in Film Studies and diverse professional experience working in online marketing, events and international film festivals. Produces excellent copy and interesting visual content for digital distribution. University studies focused on digital content creation and consumption in creative modules, as well making this the subject of final undergraduate dissertation. Enthusiastically looking to join a busy team working on creating, editing and publishing all manner of digital content, particularly in an arts-focused environment, in line with my passions.
Work history
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    Digital Marketing ExecutiveBeing Patient
    Freelance
    • Copywriting, creating and posting content on Twitter, Facebook, Instagram and YouTube • Maintaining the social media schedule, uploading posts both manually and with tools such as HootSuite and CoSchedule • Contributing to creative editorial and design tasks, such as sourcing and creating imagery for the website and for social channels, such as quote cards for Twitter and Instagram, and designing posters and brochures for use at conferences, with use of both Photoshop and Canva • Managing and formatting received visual assets from contributors and sourced stock photos for use on the website, in keeping with WordPress specifications, and for optimised distribution on social • Editing and uploading videos and interviews to YouTube and Facebook with Final Cut Pro • Creating an in-depth report on optimised video posting for social media • Working with the production company Tiger Nest Films and Diana Jou, video journalist and creative producer, to streamline our video content • Strategic and creative input planning, managing and reporting on social media marketing campaigns • Researching influencers, communities and conversations on social media to understand the needs of the community served by Being Patient, and the trends in the conversation around Alzheimer's and dementia • Analysing social media traffic to understand what content resonates with people and integrating these findings into the editorial and social strategy
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    Actor & Brand AmbassadorThinkhouse
     - Stradbally Hall, Cork Road, Stradbally, Co. Laois, IrelandFreelance
    • Hyping the audience at Orchard Thieves's The Bold mOTel stage at Electric Picnic, Ireland's largest music festival, in line with the Orchard Thieves brand message • Greeting and interacting with guests, performing in character throughout the weekend • Promoting the use of the dedicated hashtag #TheBoldmOTel • Filming and photographing moments for guests to post on social, ensuring audience-driven content promoting the event in line with brand strategy • Working with Thinkhouse's video production team to create videos, photos and GIFs for online promotional materials used by Orchard Thieves
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Skills
  • Social Content Strategy
  • Copywriting
  • Content Design
  • Final Cut Pro
  • Film Editing
  • Photoshop
  • Canva
  • Mail Chimp
  • Digital Branding
Education
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    BA Film Studies & Drama Studies - 1.1. (First Class Honours)Trinity College Dublin
     - Dublin, Co. Dublin, Ireland
    • First-class Honours, first in TSM Film Studies and Drama & Theatre Studies • Film Theory and Criticism; Irish, British, European, American and World Cinemas, Cult Cinema, Editing, Screenwriting, Playwriting, Digital Video Project • Dissertation: Accelerationism/Art: The Performativity of Postinternet Creation and Consumption in Internet Art
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    Irish Leaving CertificateSt Conleth's College
     - Dublin, Ireland
    Subjects: English, Irish, Maths, French, History, Art, Music, Classics