Work history
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FounderThe Phat Cherub
London, United KingdomFull Time
Amidst the challenges of lockdown, spearheaded the establishment of a successful jewellery business specialising in vintage silver pieces, initially leveraging Instagram and subsequently expanding to a dedicated website. Utilised advanced social media analytics to expand audience reach and drive engagement, achieving the milestone of amassing almost 8000 followers. Curated visually captivating platforms to allure customers while maintaining a distinct brand identity centred around sustainability and ethical consumption. Reactively responded to market trends by crafting engaging content across TikTok and Instagram platforms, showcasing an awareness of emerging cultural shifts. Garnered recognition in Vogue Business.
Staff WriterPPA
- London, United KingdomFull Time
Secured Staff Writer role following a successful work experience stint in December 2019. Demonstrated versatile skill set, including content creation for social media platforms, press release composition, conducting interviews for the newsletter ‘Radar,’ and overseeing the production and marketing of the PPA 30 Under 30 podcast. Played a pivotal role as a brand ambassador in facilitating the seamless transition of the PPA rebrand, alongside active participation in organising and executing PPA events
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Education
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MACity, University of London
- London, United Kingdom
Magazine Journalism
Merit
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Year Abroad StudyUniversity of Hong Kong
- Hong Kong
Study Abroad Placement
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