Wildly creative, opportunities grabbing, and digital savvy Growth Marketer. Has an endless passion and a modest experience in growing brands with great products, using customer-focused strategies that mixes between creative & analytical approaches, all in the vehicle of digital & social platforms.
Discovered 14 different European countries. Created meaningful connections and witnessed closely the consumer market.
Work history
A
A
Head of Brand MarketingAIESEC
- MoroccoFull Time
. Led, trained & developed a team of 9 Local Marketing Managers of different geographical market segments, and a 5 member functional team to perform according to the national strategy.
. Managed the brand across B2C operations. Raised the organization’s notoriety by developing & implementing targeted brand positioning strategies in specific market niches.
. Deployed regional and global marketing campaigns in collaboration with our global network for brand exposure.
. Drove offline branding initiatives based on PR Events.
Accomplished Results:
. Realized 49% growth in sales and revenue in one year by running inbound and customer-centric marketing strategies.
. Achieved 193% growth in the overall LEAD generation by implementing successful traffic generation campaigns through organic Social Media content and paid ads.
. Generated 70+ percent of promoters through efficient customer interaction and LEAD conversion strategies on automated emails & social CRM apps.
. Grew the brand audience on social media by 130% on Facebook and 260% on Instagram through native content.
. Pioneered the deployment of a recently launched exchange product and drove 87% growth on its performance.
. Expanded our physical reach by opening 2 local expansions.
A
A
Product ManagerArchive
- Casablanca, MoroccoFull Time
Mission: Launch of a senior IT recruitment platform.
. Identified the user niche through supply & demand study.
. Developed the website, and created the brand from scratch.
. Generated 2000+ unique visitors since the first month through SEO & social media traffic acquisition strategies.
. Elaborated a UX based on data tracking & user feedback.
Skills
- Affiliate Marketing
- Advertisement Branding
- Advertising Content
- Graphi Design
- Photographer Videographer
- B2C Marketing
- Brand Marketing
- Customer Acquisition
- Social Media Advertising
- Paid Social
Education
L
L
Advanced Master in Creativity and MarketingLaureate International Universities
-
Studied B2B & B2C Marketing fundamental strategies on different industries,
and their application on a global Market. Realized high scores on Marketing &
Branding projects, such as creating the launch strategy and ads for an expected
Mercedes Benz car, product innovation & branding campaigns for existing
FMCG products.
U
U
Bachelor of Science DegreeUniversite Hassan II
-