About me
A visual designer / brand strategist and an optimist with a love for all things aesthetic, with a strong belief that the most meaningful messages lie within the tiny details. Passionate about culture oriented design research and its visual representation.
Work history
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PSSN art and cultural leadLoughborough Student's Union
- London, United KingdomPart Time
• Worked alongside teams to plan and implement events to promote art and culture
• Did research on various ethnic groups to create authentic experiences to put forward the
inclusivity of the institution
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Design internKochi Biennale Foundation
- Alappuzha, Kerala, IndiaInternship
• Created the design deliverables for a large scale art exhibition by working alongside reputed
artists
• Designed templates for branding and marketing material
• Created content for social media
• Followed the printing process and oversaw quality checks of printed material
• Made the signages and infographics to be used at the venues
• Worked through difficult timelines caused by unprecedented developments during the pandemic
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Skills
- Strategic Branding
- Brand Design
- Graphic Design
- Packaging Design
- Adobe Creative Suite
Education
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MA Design and Branding StrategyLoughborough University London
- London, United Kingdom
• Design research focusing on consumer behaviour, market and strategies
• Design thinking and breaking down the experiences associated with a brand
• Reflecting on successful and unsuccessful branding and marketing campaigns to analyse
contributing factors
• Designing for different cultures and audience and finding the right market for the product
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Bachelor of Design (Product/ Industrial Design)Amity University
- Noida, India
• Learning the basics of design including Color theory, typography, visual elements and more
• Developing a product from its ideation to its introduction to the market
• Brainstorming, problem solving and design for sustainability
• Material study of existing and futuristic materials
• Understanding the demand, market and consumer
• Creating a visual identity for your products and brands