Sreenidhi Balachandran
Available

Sreenidhi Balachandran

Graphic DesignerLondon, United Kingdom
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Connections
Kaynat Zehra
Jaden-holly Adams
Jasmine-Alicia Clements
Sreenidhi Balachandran
Available

Sreenidhi Balachandran

Graphic DesignerLondon, United Kingdom
About me
A visual designer / brand strategist and an optimist with a love for all things aesthetic, with a strong belief that the most meaningful messages lie within the tiny details. Passionate about culture oriented design research and its visual representation.
Work history
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    PSSN art and cultural leadLoughborough Student's Union
     - London, United KingdomPart Time
    • Worked alongside teams to plan and implement events to promote art and culture • Did research on various ethnic groups to create authentic experiences to put forward the inclusivity of the institution
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    Design internKochi Biennale Foundation
     - Alappuzha, Kerala, IndiaInternship
    • Created the design deliverables for a large scale art exhibition by working alongside reputed artists • Designed templates for branding and marketing material • Created content for social media • Followed the printing process and oversaw quality checks of printed material • Made the signages and infographics to be used at the venues • Worked through difficult timelines caused by unprecedented developments during the pandemic
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Skills
  • Strategic Branding
  • Brand Design
  • Graphic Design
  • Packaging Design
  • Adobe Creative Suite
Education
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    MA Design and Branding StrategyLoughborough University London
     - London, United Kingdom
    • Design research focusing on consumer behaviour, market and strategies • Design thinking and breaking down the experiences associated with a brand • Reflecting on successful and unsuccessful branding and marketing campaigns to analyse contributing factors • Designing for different cultures and audience and finding the right market for the product
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    Bachelor of Design (Product/ Industrial Design)Amity University
     - Noida, India
    • Learning the basics of design including Color theory, typography, visual elements and more • Developing a product from its ideation to its introduction to the market • Brainstorming, problem solving and design for sustainability • Material study of existing and futuristic materials • Understanding the demand, market and consumer • Creating a visual identity for your products and brands