• Brand strategist with 15 years of experience and a background in medicine, having worked on over 200 branding projects in healthcare, professional services, retail, consumer brands, education, public administration, non-profit, energy, manufacturing, construction etc. • Co-founder of two branding agencies and one product brand. • Editorialist and writer with over 100 articles featured in local and international publications. • Teacher and trainer to post-graduate students and corporate audiences. • Winner of over a dozen international branding awards such as Rebrand 100 and Transform Awards.
Co-founder of Storience. Brand strategy & consultancy. Brand naming & storytelling. Creative direction. Training & teaching.
Taught the Strategic Brand Management masters course at the Faculty of Journalism & Communication Sciences, the University of Bucharest.
Co-founder of Grapefruit. Brand strategy & consultancy. Brand naming & storytelling. Creative direction. Teaching & training.
Communication & PR