About me
• Brand strategist with 15 years of experience and a background in medicine, having worked on over 200 branding projects in healthcare, professional services, retail, consumer brands, education, public administration, non-profit, energy, manufacturing, construction etc.
• Co-founder of two branding agencies and one product brand.
• Editorialist and writer with over 100 articles featured in local and international publications.
• Teacher and trainer to post-graduate students and corporate audiences.
• Winner of over a dozen international branding awards such as Rebrand 100 and Transform Awards.
Work history
Strategy Director
Co-founder of Storience. Brand strategy & consultancy. Brand naming & storytelling. Creative direction. Training & teaching.
Associate Professor
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Taught the Strategic Brand Management masters course at the Faculty of Journalism & Communication Sciences, the University of Bucharest.
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Skills
- Teaching
- Marketing PR
- Branding
- Corporate Identity
- Author
- Copywriting
- Mobile
- Websites
- Creative Agency
- Brand Design
- Brand Identity
- Brand Management
- Marketing Strategy
- Strategic Planning
- Creative Direction
Education
Communication PR
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Communication & PR
Medical Doctor
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MD degree