Work history
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Media Strategy ExecutiveCity Football Group
London, United KingdomFull Time
Media strategist responsible for creating and project managing the implementation of MCFC's new international media and marketing strategy and structure.
Experienced in project managing in market activations (i.e. fan viewing parties) in collaboration with third parties, broadcasters and influencers which resulted in increased brand awareness, fan conversion and sign ups for official club membership.
Responsible for devising pragmatic strategies with the Director of Media as to how to best work with broadcasters to increase MCFC viewership, engagement and brand awareness.
Also responsible for creating content & OTT channel propositions that could carry MCFC content to wider audience globally.
Frequently conduct analysis for the Group CMO. For example, MCFC global TV viewership social media and marketing cut through of key moments (e.g., cup finals, player signings and product launches); content strand performance; and general fan behavioural insights.
Responsible for identifying new digital innovations and fan engagement opportunities. This includes providing fans the opportunity to experience MCFC’s trophy parade in immersive 360 degree view via social media platforms.
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Operations Development ExecutiveCity Football Group
- London, United KingdomFull Time
Strategy executive working alongside senior leadership to help drive and implement City Football Group strategy.
Spent 6 weeks in New York office working with NYCFC Head of Marketing & Director of Ticketing to drive overall NYCFC brand awareness and ticket sales.
Successfully implemented digital & physical marketing initiatives enhancing brand awareness among New York’s local youth football leagues.
Saw uplift in ticket sales amongst tourist segment visiting New York due to increased brand visibility at key locations and targeted tourist ticket offers.
Worked with MENA Regional Director to build media/marketing strategy for 17/18 season.
Ensured all KPIs were clearly defined and timeline was achievable.
Project managed team of twenty, each responsible for delivering monthly market research reports identifying sporting, commercial & media/marketing opportunities.
Reports were presented to senior leadership team on monthly basis and best opportunities were implemented.
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Skills
- Project Management
- Marketing Strategy
- Strategy
- Media Analysis
- Data Analysis
- Brand Collaboration
- Campagin Management
- Business Intelligence
- Presentations
- Business Networking