Stefania Farina

Marketing & Event Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Advertising
  • Events
  • Film
  • Marketing PR
  • Office
  • Events Coordinating
  • Hospitality
  • Consultancy
  • Promotion and Advertising
  • Database E-marketing
  • Customer Relationship Management
  • Brand Communication Planning
  • Social Digital Marketing
  • Food Drink Client Experience

Work history

Currently

Marketing & Events Manager

Sagitter One

Mar 2014
  • - Realizing marketing and communication plans for established & start-up restaurants - Managing multiple marketing projects and activities for Businesses in Hospitality - Re branding client’s core product line and re-positioning it in the marketplace - Implement a communication strategy and extensive public relations - Maintain and manage website content and third party affiliations sites - Coordinating video & photo-shoots - Creative direction, idea generation and implementation of all marketing activities (online & offline) - Manage and develop company social media and building online presence - Planning and organising tailored Events for media and stakeholders - Extensive food and drink promotions, development of menus and special offers - Managing budgets, reports on consumer & market statistics,monitoring the investments - Planning and delivering strategic email marketing campaigns - Managing a team up to 6 people (photographer,Web & Graphic designer, Marketing assistants) - Building and managing a wide variety of databases - Personal contact with food bloggers, journalists, media, local business partner & stakeholders in the Catering Industry such as: Open Table,Bookatable,Yelp,Zomato,Time Out,The Guardian,Evening Standard,Deliveroo, Squaremeal, ,London City Guides,London Restaurant Festival,Taste of London,Italian Chamber of Commerce,Amazon Local,Action Against Hunger,Event Companies,Travel Agencies,Theatres)

2015

Marketing & Events Manager

Sagitter One

Mar 2014 - Sep 2015
  • - Realizing marketing and communication plans for established & start-up restaurants - Managing multiple marketing projects and activities for Businesses in Hospitality - Re branding client’s core product line and re-positioning it in the marketplace - Implement a communication strategy and extensive public relations - Maintain and manage website content and third party affiliations sites - Coordinating video & photo-shoots - Creative direction, idea generation and implementation of all marketing activities (online & offline) - Manage and develop company social media and building online presence - Planning and organising tailored Events for media and stakeholders - Extensive food and drink promotions, development of menus and special offers - Managing budgets, reports on consumer & market statistics,monitoring the investments - Planning and delivering strategic email marketing campaigns - Managing a team up to 6 people (photographer,Web & Graphic designer, Marketing assistants) - Building and managing a wide variety of databases - Personal contact with food bloggers, journalists, media, local business partner & stakeholders in the Catering Industry such as: Open Table,Bookatable,Yelp,Zomato,Time Out,The Guardian,Evening Standard,Deliveroo,SquareMeal,London City Guides,London Restaurant Festival,Taste of London,Italian Chamber of Commerce,Amazon Local,Action Against Hunger,Event Companies,Travel Agencies,Theatres)

2014

Bookings Coordinator & CRM

NOBU Restaurants

Apr 2012 - Feb 2014
  • - Managing all customer bookings to ensure high level of service and positive customer experience. - Ensure all requests are handled effectively and efficiently. - Dealing efficiently and promptly with all correspondence - telephone enquiries and emails. - Assisting all the Event Managers with organisational duties. - Build strong relationships with high level customers, celebrities & VIP - Organize bookings and table plans in order to maximize sales, covers and revenue. - Support the MD to manage his schedule effectively. - Use sales techniques and closing sales skills - Coordinate third party payments. - Building business relationships with Five Stars Hotel and Private Concierge Companies (Quintessentially, AMEX Lifestyle, London Concierges).

2013

Events Coordinator

United Nations Association

Mar 2013 - Dec 2013
  • Planning Marketing strategies & PR activities (Media strategies & Press Release, Invitation Letters, Sponsorships). - Writing, preparing and delivering client presentations. - Liaise with speakers, suppliers, sponsors, volunteers and supporters. - Selection of Films, Judges, Teachers, Directors suitable for the Festival’s aim. - Identifying Target needs. - Contacting VIP Guest & Celebrities. - Negotiating with suppliers and venues (photographers, catering, AV equipment) - Working on a specific budget. - Creating and planning an interesting Programme of the Day in order to ensure a high turnout & develop a fun event. - Maintaining Website, Twitter & Facebook pages and all Social Media in order to develop interest for the event and increase awareness. - Recruiting and briefing staff & volunteers - Delivering projects on-site. - Working in a team, focused on problem solving. - Analysis & evaluation post event.

Education

2013

Events Management

King’s College London

Mar 2013 - Jun 2013
  • Event Management Course organized by Ashdown Academy

2003

Communication Science Marketing

LA Sapienza University

Aug 1999 - Dec 2003

    Awards

    2015

    Innovative Concept of the Year

    • Marketing Award for my client "La Polenteria" at the Lunch Business Awards