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Stefania Trinchero

Marketing Manager

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Projects

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About me

I am a passionate Marketing Manager with several years of experience in different industries such as FMCG, Automotive, Design, Wine & Spirits. Although it’s publishing the industry in which I professionally grew and where I would like to see myself in the future.

Skills

  • Marketing
  • Acquisition
  • Copywriting
  • Content Marketing
  • Magazine Publishing
  • Html
  • 10. Indesign
  • Email Marketing
  • Social Media

Work history

Currently

Customer Aquisition & Marketing Manager

Zinio

Jul 2015
  • London, United Kingdom
  • Full Time
  • Overseeing all promotional marketing activities including campaign ideation, creative briefing, sourcing approvals from publishers and building offers. Responsible for all customer retention email communications, including segmentation and reporting Leading customer acquisition efforts for the UK market, managing end-to-end acquisition programs including identifying partners, ROI forecasting, campaign execution and reporting Managing content crafting for emails and web banners (copywriting for English and Italian markets)

2015

Marketing Manager

Mondial Wine

Jun 2014 - Jul 2015
  • London, United Kingdom
  • Freelance
  • Developed and executed the marketing BTB & BTC strategy, reporting directly to the MD Coordinated marketing campaigns with sales activities, creation and production of promotional materials for tastings and events. Responsible for the e-commerce channel, planning and implementing digital promotional campaigns, emails and social media

2014

Project Manager

Hearst Magazines Italy

Jan 2014 - Jun 2014
  • Italy
  • Full Time
  • Creation and delivery of cross-media projects within the Advertising Department, as Account for main Décor and FMCG clients, leading the team efforts from pitching to concept development, production budgeting and presentation to clients for final sign off

2013

Brand Manager

Hearst Magazines Italy

Jan 2012 - Dec 2013
  • Italy
  • Full Time
  • Lead editorial and advertising activities for both brands. Competition monitoring with strong knowledge of tracking instruments, market research, coordination between editorial staff and advertising department for special project development on print/digital channels Management of all the ATL and BTL efforts for both brands, especially in regards to Gioia magazine relaunch (TV and radio campaigns, web and print materials, in-store and BTB exclusive events)

Education

Currently

Copywriting

College of Media and Publishing

Jun 2017

2016

Copywriting

City Lit

Jul 2016 - Jul 2016
  • Introduction to Copywriting Course

2011

Advertising, Marketing, Management

Universita' degli studi di Milano Bicocca

Sep 2009 - Mar 2011
  • Italy

2009

Foreign Trade

Universita' degli studi di Torino

Sep 2005 - Mar 2009
  • Italy