Stefania Trinchero

Marketing Manager

Projects

About me

I am a passionate Marketing Manager with several years of experience in different industries such as FMCG, Automotive, Design, Wine & Spirits. Although it’s publishing the industry in which I professionally grew and where I would like to see myself in the future.

Skills

  • Marketing
  • Acquisition
  • Copywriting
  • Content Marketing
  • Magazine Publishing
  • Html
  • 10. Indesign
  • Email Marketing
  • Social Media

People I’ve worked with

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Companies I’ve worked with

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  • Z

    Zinio

    FollowFollow

    Work history

    Currently

    Customer Aquisition & Marketing Manager

    Zinio

    Jul 2015
    • London, United Kingdom
    • Full Time
    • Overseeing all promotional marketing activities including campaign ideation, creative briefing, sourcing approvals from publishers and building offers. Responsible for all customer retention email communications, including segmentation and reporting Leading customer acquisition efforts for the UK market, managing end-to-end acquisition programs including identifying partners, ROI forecasting, campaign execution and reporting Managing content crafting for emails and web banners (copywriting for English and Italian markets)

    2015

    Marketing Manager

    Mondial Wine

    Jun 2014 - Jul 2015
    • London, United Kingdom
    • Freelance
    • Developed and executed the marketing BTB & BTC strategy, reporting directly to the MD Coordinated marketing campaigns with sales activities, creation and production of promotional materials for tastings and events. Responsible for the e-commerce channel, planning and implementing digital promotional campaigns, emails and social media

    2014

    Project Manager

    Hearst Magazines Italy

    Jan 2014 - Jun 2014
    • Italy
    • Full Time
    • Creation and delivery of cross-media projects within the Advertising Department, as Account for main Décor and FMCG clients, leading the team efforts from pitching to concept development, production budgeting and presentation to clients for final sign off

    2013

    Brand Manager

    Hearst Magazines Italy

    Jan 2012 - Dec 2013
    • Italy
    • Full Time
    • Lead editorial and advertising activities for both brands. Competition monitoring with strong knowledge of tracking instruments, market research, coordination between editorial staff and advertising department for special project development on print/digital channels Management of all the ATL and BTL efforts for both brands, especially in regards to Gioia magazine relaunch (TV and radio campaigns, web and print materials, in-store and BTB exclusive events)

    Education

    Currently

    Copywriting

    College of Media and Publishing

    Jun 2017

    2016

    Copywriting

    City Lit

    Jul 2016 - Jul 2016
    • Introduction to Copywriting Course

    2011

    Advertising, Marketing, Management

    Universita' degli studi di Milano Bicocca

    Sep 2009 - Mar 2011
    • Italy

    2009

    Foreign Trade

    Universita' degli studi di Torino

    Sep 2005 - Mar 2009
    • Italy