I am a passionate Marketing Manager with several years of experience in different industries such as FMCG, Automotive, Design, Wine & Spirits. Although it’s publishing the industry in which I professionally grew and where I would like to see myself in the future.
Overseeing all promotional marketing activities including campaign ideation, creative briefing, sourcing approvals from publishers and building offers. Responsible for all customer retention email communications, including segmentation and reporting Leading customer acquisition efforts for the UK market, managing end-to-end acquisition programs including identifying partners, ROI forecasting, campaign execution and reporting Managing content crafting for emails and web banners (copywriting for English and Italian markets)
Developed and executed the marketing BTB & BTC strategy, reporting directly to the MD Coordinated marketing campaigns with sales activities, creation and production of promotional materials for tastings and events. Responsible for the e-commerce channel, planning and implementing digital promotional campaigns, emails and social media
Creation and delivery of cross-media projects within the Advertising Department, as Account for main Décor and FMCG clients, leading the team efforts from pitching to concept development, production budgeting and presentation to clients for final sign off
Lead editorial and advertising activities for both brands. Competition monitoring with strong knowledge of tracking instruments, market research, coordination between editorial staff and advertising department for special project development on print/digital channels Management of all the ATL and BTL efforts for both brands, especially in regards to Gioia magazine relaunch (TV and radio campaigns, web and print materials, in-store and BTB exclusive events)
Introduction to Copywriting Course