About me
Known to be the jack of all trades; I have made myself adaptable to different industries such as Fashion, Craft Beer, Bridal, E-commerce, Star-Ups and the Mortgage Industry (post-bubble). Having been exposed to a diverse group of markets, I have witnessed the growing pains but I’ve also celebrated the successes. Building a strong foundation with my team is an important factor for me. My mantra is to always encourage and motivate others with the intent to dissolve what some might reference as being “stuck in a box.”
Work history
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SPECIAL PROJECTS & DEVELOPMENT MANAGERCMG FINANCIAL
New York, United StatesFull Time
Work remotely_US/UK
LEADERSHIP
Central manager on the HomeFundIt launch team, a federally approved platform in the US that allows home buyers to crowdfund and use alternative methods to finance their down payment. Leading the launch team required me to be involved with all aspects ranging from the initial scoping process, design, testing, training, business development, and mapping success metrics. Developed the department’s operational processes. Recruited, trained, and mentored the current program manager and support staff.
PARTNERSHIPS
Lead business development initiatives with strategic partnerships to support the growth and market acceptance of HomeFundIt. My responsibilities included originating, training, and maintaining relationships with key stake holders at HUD approved government housing counseling agencies and Realtor brokerages. To help foster deeper relationships, conducted educational platform management training internally and externally. Creative lead on new joint venture, Welcome Home Funding, with the largest Berkshire Hathaway franchise in northern California, supporting 8000 agents. Consulted on and managed the design of launch collateral and branding kits. Acting project manager for marketing assets to ensure deliverables were to spec and on time.
DESIGN
Consult on new online asset development and redesign for print material and web. Within this process I have assisted with initial design and testing of UX/UI to ensure consumer ease of use and adoption. Completed sites include www.homefundit.com / https://realtor.homefundit.com/ and https://org.homefundit.com. Change in corporate site, http://www.cmgfi.com/, will occur in Q3 of 2019.
MARKETING
Manage partnering events from concept to execution which included design, sourcing, budgeting, presenting and post-activities. Set up the environment for Joint Ventures and MSAs, monitoring and tracking their progress. In addition, creating content for drip campaigns internally and externally to build brand awareness.
CRAFT BEER SPECIALISTBrewDog
- London, United KingdomFull Time
Worked in multiple capacities at one of the most profitable locations situated in SoHo. Developed messaging to market to the surrounding area, built education, and engaged interested patrons in understanding more about the science of brewing and the different styles of beer. Assisted the Marketing department with company tasting events in order to spread brand awareness and to seek out potential equity partners. Established relationships with various brewers and researched new product innovations. Help the GM with social media and different marketing initiatives in order to expand the customer base.
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Skills
- Consultancy
- Marketing
- Product Development
- Product Marketing
- Adobe
- Operations
- Design
- Creative Admin
- Fashion
- Design Development
Education
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BFARegent's University London
- London, United Kingdom