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Stefanie Dorfer

Assistant Editor Retail

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsTrend Forecaster - Content Editor - Content Curation

Projects

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About me

Interested in innovation and the analysis of disruptive shifts within the retail landscape, I report on everything from new store concepts to digital commerce and exciting consumer engagement strategies. With a background in visual communications and brand strategy, I have worked as a fashion stylist, visual strategist and social media manager, accumulating sound industry acumen. Holding an MA in Fashion Retail Management from London College of Fashion, a Diploma in Womenswear Design and a BSc in Economics, my passion lies in the amalgamation of contemporary design, retail and visual communications. Born and raised in Austria, I lived in Paris before returning to London.

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Skills

  • Fashion
  • Events
  • Marketing PR
  • Design
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Branding Identity
  • Research and Planning
  • Fashion Styling Assistant
  • Interior Stylist
  • Retail Strategy
  • Social Content Strategy
  • Content Commissioning
  • Creative Direction
  • Trend Forecasting
  • Content Editing
  • Writing
  • Content Curation

Work history

Currently

Assistant Editor - Retail

Stylus Media Group

Nov 2015
  • London, United Kingdom
  • Full Time
  • I am an insights journalist, opportunity mapper and spatial design expert working in trend forecasting at Stylus Innovation & Advisory. Specialising in innovation within the retail realm, consider me locked and loaded with up-to-date consumer lifestyle developments, design trends and contemporary insights on how to create next-level consumer engagement. My passion lies in the amalgamation of contemporary design, retail and visual communications. Prior to Stylus, I navigated a handful of creative industries as a fashion stylist and visual merchandiser, project and social media manager. My forensic approach to research helps me to catch emerging trends shaping the retail landscape including store design, visual merchandising, customer engagement strategies and business models. I collaborate with the head of retail to research, plan and produce new blogs, reports and trend presentations.

2015

Social Media Marketing & Content Manager

Brunner GMBH

Feb 2014 - Jan 2015
  • Freelance
  • Campaign Management Digital Marketing Content Production Advertising Social Media Management

2013

Event Manager

Die Herbststraße

Nov 2012 - May 2013
  • Vienna, Austria
  • Freelance
  • Project Management & Production of the Graduation Fashion Show - ModeAkt13 in Vienna. Conception, Budget Planning, Project Management & Production, Creative Direction, Marketing & PR;

2014

Fashion Stylist & Visual Merchandiser

Scotch & Soda

Oct 2012 - Aug 2014
  • Vienna, Austria
  • Full Time
  • Personal shopping Customer service Visual merchandising

2012

Social Media Manager & Production Assistance

Modepalast

Jan 2012 - Aug 2012
  • Freelance
  • Social Media Manager for a Fashion Fair in Vienna Production assistance at location

2014

Fashion Stylist Assistance

Diva; Die Presse; Rondo Magazine

Nov 2011 - Aug 2014
  • Freelance
  • Styling Assistance for various fashion stylists in editorial, advertising, product and promo shootings

2012

Street Photography & Content Creation and Direction

Kunsthalle Wien

Nov 2011 - Apr 2012
  • Freelance
  • Street Photography and Editorial Cooperation with Design College and museum

Education

2015

MA Fashion Retail Management

London College of Fashion

Aug 2014 - Oct 2015
  • London, United Kingdom
  • MA Fashion Retail Management is a dynamic and academically rigorous course. It is designed to equip students with essential retail management knowledge, international retailing expertise, brand development and creative direction skills demanded by fashion retailers operating in an increasingly competitive and global environment. The course encourages curiosity, critical thinking and cultivates an ability to deal with a range of contemporary issues in fashion retailing. It embraces leaders from industry, who share their insights on what is happening in fashion retail today, partners with industry on live projects and undertakes industry visits both locally and internationally; this integration ensures the course is highly relevant.

2013

Diploma in Fashion, Design and Textiles

Die Herbststraße - College for Fashion & Design

Sep 2011 - Jul 2013
  • A four-semester specialized diploma in contemporary fashion and textile design with a strong focus on creative design creation, industry-specific craftsmanship skills and project management. Covering the whole fashion product cycle, I am trained in fashion trend forecasting, fashion illustration, fashion design, supply chain management, sample production, tailoring, hand-made production and marketing/sales.

2011

Bachelor in Business Administration & Economics

Alpen Adria University

Oct 2008 - Jul 2011
  • Klagenfurt, Austria
  • Applied business economics with major in Marketing, International Management and Media Management

2008

A Level - Major in Culture & Tourism

HLW Spittal & Drau

Sep 2003 - May 2008
  • Spittal an der Drau, Austria
  • Secondary school for Economic Professions - major in Culture & Tourism, Italian, Business Accounting, German, English;

Awards

2015

Best Store Design

London College of Fashion

  • Part of the MA Fashion Retail Management. In collaboration with London-based retail design agency Dalziel & Pow, I've designed a neighbourhood concept store for Irish fashion brand Primark.

2013

Best Fashion Show

Die Herbststraße