Stefanie Dorfer

Stefanie Dorfer

Editor RetailLondon, United Kingdom
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Stefanie Dorfer

Stefanie Dorfer

Editor RetailLondon, United Kingdom
About me
Interested in innovation and the analysis of disruptive shifts within the retail landscape, I report on everything from new store concepts to digital commerce and exciting consumer engagement strategies. With a background in visual communications and brand strategy, I have worked as a fashion stylist, visual strategist and social media manager, accumulating sound industry acumen. Holding an MA in Fashion Retail Management from London College of Fashion, a Diploma in Womenswear Design and a BSc in Economics, my passion lies in the amalgamation of contemporary design, retail and visual communications. Born and raised in Austria, I lived in Paris before returning to London.
  • Brands are becoming culture coders - Feature for Frame
    Brands are becoming culture coders - Feature for FrameCultural Exchange: Brands Programing Culture Through Dexterous Store Design From basketball courts to performance stages, retail brands are challenging traditional concepts of store design and functionality, exploring dexterous blueprints that foster a sense of culture and community among consumers. Recognising the value in offering services or experiences that consumers might traditionally have sourced elsewhere, these spaces offer critical added value and beyond-commercial engagement. In 2
  • Fashion Show
    Fashion ShowFashion Show - 2013 ModeAkt13 - Graduation Fashion Show of a Design College in Vienna. 1 Night - 600 Guests - 25 Designer Concept, Production, Project Management, Marketing & PR
  • Brand Creation
    Brand CreationBrand Creation - Project for LCF Create a Fashion Brand
  • Fashion Editorial - Styling
    Fashion Editorial - StylingCurated Black & White Photographs
  • Fashion Editorial
    Fashion EditorialPortfolio styling project;
  • Fashion Editorial
    Fashion EditorialPortfolio styling project; Reversed play between the masculinity of white and the femininity of black.
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Work history
    Stylus logo
    Stylus logo
    Assistant Editor - RetailStylus
    London, United KingdomFull Time
    I am an insights journalist, opportunity mapper and spatial design expert working in trend forecasting at Stylus Innovation & Advisory. Specialising in innovation within the retail realm, consider me locked and loaded with up-to-date consumer lifestyle developments, design trends and contemporary insights on how to create next-level consumer engagement. My passion lies in the amalgamation of contemporary design, retail and visual communications. Prior to Stylus, I navigated a handful of creative industries as a fashion stylist and visual merchandiser, project and social media manager. My forensic approach to research helps me to catch emerging trends shaping the retail landscape including store design, visual merchandising, customer engagement strategies and business models. I collaborate with the head of retail to research, plan and produce new blogs, reports and trend presentations.
    Social Media Marketing & Content ManagerBrunner GMBH
     - Freelance
    Campaign Management Digital Marketing Content Production Advertising Social Media Management
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  • Fashion
  • Events
  • Marketing PR
  • Design
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Branding Identity
  • Research and Planning
  • Fashion Styling Assistant
  • Interior Stylist
  • Retail Strategy
  • Social Content Strategy
  • Content Commissioning
  • Creative Direction
  • Trend Forecasting
  • Content Editing
  • Writing
  • Content Curation
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    MA Fashion Retail ManagementLondon College of Fashion, UAL
     - London, United Kingdom
    MA Fashion Retail Management is a dynamic and academically rigorous course. It is designed to equip students with essential retail management knowledge, international retailing expertise, brand development and creative direction skills demanded by fashion retailers operating in an increasingly competitive and global environment. The course encourages curiosity, critical thinking and cultivates an ability to deal with a range of contemporary issues in fashion retailing. It embraces leaders from industry, who share their insights on what is happening in fashion retail today, partners with industry on live projects and undertakes industry visits both locally and internationally; this integration ensures the course is highly relevant.
    Diploma in Fashion, Design and TextilesDie Herbststraße - College for Fashion & Design
    A four-semester specialized diploma in contemporary fashion and textile design with a strong focus on creative design creation, industry-specific craftsmanship skills and project management. Covering the whole fashion product cycle, I am trained in fashion trend forecasting, fashion illustration, fashion design, supply chain management, sample production, tailoring, hand-made production and marketing/sales.
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    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    Best Store Design London College of Fashion, UAL
    Part of the MA Fashion Retail Management. In collaboration with London-based retail design agency Dalziel & Pow, I've designed a neighbourhood concept store for Irish fashion brand Primark.
    Best Fashion ShowDie Herbststraße