About me

I’m an international brand consultant, who has been working for global companies for the past 16 years. I am currently working for European brands and, among the others, I have recently rebranded the UK based Byron Hamburgers. I previously worked in the emerging markets of the Sub Saharan Africa, developing and supporting brands like Vodafone, Pepsi and Pizza Hut, with the aim to provide Zambia, Uganda, Cameroon, Zimbabwe and Ghana with social connectivity and international culture. In the last year, I have rebranded an e-learning platform for Vodafone and a Telco in Ghana. I started my career working for Inarea, one of the leading Italian agencies in corporate identities. I then moved to London where I worked in the fashion branding and advertorial field for a while. In 2007, I created my own network with the aim to offer bespoke integrated consultancies to agencies and SMEs.

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Projects

• Busy Telco GhanaThe rebranding task required thinking outside of the box, being innovative, disruptive, creative and at times radical. We created a new dynamic brand identity for the digital revolution, new digital infrastructure like the "Self Care" App and the "Chat+" App, cutting store designs for the brand outlets, highest brand engagement seen on digital during the campaign period in Ghana. The re-launch was an astounding success with real business impact and relevance in the well advanced Ghanian adverti

Work history

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Chief Creative OfficerDagon Media
Jan 2016 - Dec 2017Rome, ItalyFull Time
Locations: Lusaka, Johannesburg, Harare, Maputo, Douala, Kampala, Rome, London, Accra With specialised skills in emerging markets for international clients such as Vodafone, Pepsico, Pizza Hut and KFC in the Sub-Saharan AfrIca, my aim was to help brands share their own sense of purpose by focusing my creative approach on generating a memorable experience for the customer. Recent successful achievements have been the Uefa Champions League campaign for Pepsico and the awarded Vodafone Zambia launch. Managing the following Brands: Vodafone Zambia, Vodafone Cameroon, Vodafone Uganda Busy Ghana (Telco) Jump Zambia, Uganda, Cameroon, Ghana Pepsico Zambia - Pepsi, Mountain Dew, Mirinda, Pepsi Uefa Champions League Pizza Hut Zambia, Mozambique, Uganda KFC Zambia Dagon Mushandi
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Head of BrandsDagon Holding
Jan 2015 - Dec 2015Rome, ItalyFull Time
Locations: Lusaka, Johannesburg, Maputo, Harare, Kampala, Rome, London In 2014 I started to work for Dagon and, among other projects, I developed with the team created by the firm the successful launch of Pizza Hut in Zambia. As Head of Brands of Dagon and as Head of Creative and Founding Partner of Dagon Media, I was handling the brand architecture of the company, managing and coordinating the creativity and the personalities for each brand created or acquired by the holding in order to always provide high quality standard results in every project. Managing the following Brands: Pizza Hut Zambia, Mozambique, Uganda Mugg & Bean Levy Zambia Dagon Media Mushandi Zimbabwe We Keep Moving

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Skills

• Branding
• Creative Direction
• Graphic Design
• Corperate Identity
• Adobe
• Strategy
• Brand Architecture
• Brand Management
• Packaging
• Digital

Awards

Vodafone Partner Market AwardsVodafone
Best Brand Launch
Vodacom Africa Brand AwardVodafone
Best Integrated Campaign