I am a China market entry, digital and marketing strategy and creative production consultant with 10 years experience in both in-house and agency side.
Targeting: Mainland China audience, travel retail and overseas Chinese communities.
Past clients: Unilever, Galeries Lafayette Paris, Canada Goose, David Beckham, Westfield, Selfridges, Estee Lauder Group, Fortnum & Mason, UEFA
Skill focus on:
- Strategy consultancy: brands business strategy to land in ever-changing China market with my knowledge, insight and experience. Advise on how to set up your brand in China, including branding, e-commerce, distribution, logistics, legal, etc.
- Marketing Strategy: Navigate in the China market via a broad spectrum of marketing activities including digital, creative production, influencer, media buy, tech build, PR, event, etc.
- Partnership development: Advance brand's marketing strategy with direct connection with key digital platform and bring on strategic partnership opportunities.
Skills
- Market Strategy
- Branding Strategy
- Campaign Strategy
- Digital Strategy
- Channel Strategy
- Partnerships